Real Estate Marketing & Beyond
Real estate software provider HomeSpotter has just acquired lead generation system Spacio for an undisclosed sum. According to the news, Spacio's software will be integrated into the HomeSpotter platform.
Spacio is a mobile-first platform which lets real estate agents digitally capture open house visitors’ contact information. The software also automates follow-up communications, which further streamlines the successful lead process. Currently used by some 100,000 real estate agents, the software also delivers real-time reports on so that agents can keep clients in the loop after an open house. The service is also available on either Android or Apple devices. HomeSpotter Founder and CEO Aaron Kardell had this to say about the acquisition:
“We’ve been thinking about the open house opportunity since 2013, as open house visitors represent some of the most motivated buyers in market that aren’t always captured through other lead gen sources."
Kardell also said he believes the two companies will now go father and faster as the combined company continues to evolve. Together the companies have a client base of more than 450,000 agents at 250 brokerage firms, with 300 MLS connections. HomeSpotter's products include a digital advertising app called Boost which will, according to Spacio's co-founder
Melissa Kwan:
"...deliver the complete solution to agents that allows them to do all three: advertise their open houses before, capture leads during, and automatically follow up after, all within a single platform.”
According to the companies, all of Spacio’s employees are joining HomeSpotter.
