RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Housing » US Real Estate » Real Estate » Housing Inventory Distorted by 'Pocket Listings'

Housing Inventory Distorted by 'Pocket Listings'

By Mike Wheatley | July 24, 2014

While the number of homes for sale nationwide is showing signs of inching up, inventories still remain constrained in many housing markets across the country. Could “pocket listings” — for-sale properties that aren’t marketed widely or postedon the MLS — be the real culprit?


photo credit: Simon & His Camera via photopin cc

"Statistically, it appears that we are getting back to very balanced market conditions," says Lawrence Yun, chief economist for the National Association of Realtors. "However, the sentiment out there is that we still have a shortage of inventory, and I think that is due to the prevalence of pocket listings in some markets."

Instead of marketing these for-sale properties on the MLS, brokers circulate the listings among their own buyer clients or within their own brokerage. No data exists on the number of pocket listings, but anecdotally real estate professionals have been reporting a rise in recent months.

"The conditions are ripe for this kind of approach to take," Nela Richardson, chief economist at the brokerage Redfin, told CNBC. "When there is limited inventory, an agent is able to convince a seller, because there is so much demand for housing that maybe as many eyeballs don't need to see your home as in a traditional market."

However, Richardson says she disagrees with the approach, and adds that Redfin agents are not permitted to do pocket listings.

"Transparency suffers when you do a pocket listing,” she says. “Homes are selling very quickly, some within two weeks, so the need for a pre-listing doesn't make sense to us.”

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram