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How Real Estate Websites Should Use On-Page Optimization

By Ben Shepardson | May 9, 2023

Did you know that more than forty percent of homebuyers first look online for properties for sale?

Having a strong online presence is crucial for any real estate business. A user-friendly and well-optimized website can work wonders in attracting potential clients and generating leads.

One key aspect of creating an impactful online presence for your real estate business is the implementation of effective on-page optimization. But it can be difficult to know how to do this in order to improve your SEO.

To make things easier for you, we have written a guide. Keep reading if you want to find out more.

How On-Page Optimization Works

Real Estate Company SEO is an essential part of marketing real estate businesses online. It is a process that helps a company's website to rank higher on search engine results pages.

In simple terms, SEO increases the likelihood that people will find a real estate company's website when searching for real estate services.

Real estate website design plays a significant role in the success of an SEO strategy. A well-designed website that is user-friendly and easy to navigate will not only impress visitors.  If you're looking for a robust platform for your real estate website, consider leveraging Magento development services to ensure scalability and performance.

It will also make it easier for search engines to index the site's content. This increases the chances of the website appearing on the first page of search results.

Moreover, a responsive design that adapts to various devices. This will guarantee that potential clients can access the website effortlessly. It won't matter what device they're using.

Content Creation

To optimize a real estate website for search engines, it's crucial to create high-quality and engaging content.

This may include blog posts, articles, and property listings. You just need to make sure the content is relevant to your target audience.

By incorporating keywords and phrases related to the real estate industry, a website can increase its visibility and attract more potential clients.

Also, having clear headings and subheadings will make it easier for both users and search engines to understand the website.

Building Backlinks

Another important aspect of SEO for real estate companies is building a strong network of backlinks. These are links from other websites pointing to your site.

These backlinks are like votes of confidence from other websites. They signal to search engines that your website is reputable.

By creating valuable content and collaborating with other relevant websites, you can earn high-quality backlinks. This will boost your website's search engine ranking.

Programmatic Advertising

Lastly, programmatic advertising can be a powerful tool for real estate companies. This type of digital marketing uses automated systems to purchase and manage online ad space.

It will target specific audiences based on various factors. This might include location, demographics, and browsing behavior.

This targeted approach can help real estate companies reach potential clients more effectively. This will more traffic to their websites and improves their overall SEO performance.

Run an SEO Audit

This comprehensive evaluation helps you identify any existing issues and areas for improvement on your website.

When doing this, you might find broken links, duplicate content, slow loading speeds, or missing metadata. By fixing these issues, you can ensure that search engines can easily crawl and index your site.

This will improve your search rankings and increase visibility for potential clients.

Write Compelling Meta Descriptions

Writing great tags and meta descriptions can greatly improve your website's on-page optimization. Title tags are the headings that appear in search engine results. They should accurately reflect the content of the page.

You should also make sure that they incorporate relevant keywords. Meta descriptions are brief summaries of the page's content. They also appear in search results.

They should be engaging and informative. This will encourage users to click through to your website.

By crafting compelling title tags and meta descriptions, you can improve your click-through rate. You will also increase your website's visibility in search engine results.

Set Up a Google My Business Account

Setting up a Google My Business (GMB) account is another important step in on-page optimization for real estate agents.

By creating a GMB account, you can provide accurate information about your business. You'll need to include your company's name, address, phone number, and operating hours.

This information is displayed in Google search results and on Google Maps. Once you've added these details, it will become easier for potential clients to find and contact you.

Additionally, having a GMB account allows your business to collect and showcase customer reviews. This will further establish your credibility and trustworthiness.

Optimizing Website Images

High-quality images are essential for showcasing properties. They will capture the attention of potential clients. However, large image files can slow down your website's loading speed.

This can negatively impact the user experience and search engine rankings. To optimize images, make sure to compress them without sacrificing quality. You should also use descriptive file names and include relevant alt tags.

This will help improve your website's performance. This means that it will be more accessible to users and search engines alike.

Identify New Keyword Opportunities

Before finding new keyword opportunities, you'll need to find out what you're currently ranking for. To do this, you can use Google Analytics, Google Search Console, or third-party keyword research tools.

The information these tools provide will give you a better understanding of what potential clients are searching for. They will also help you target those keywords more effectively.

By including relevant SEO and keywords in your website's content, you can boost your search engine ranking. This means that you will attract more targeted traffic.

Create a Content Cluster Strategy

This approach involves grouping related content pieces together around a central topic, or "pillar" page. This will serve as a comprehensive resource for that particular subject.

By interlinking these related pages, you can create a network of internal links. These links will help search engines understand the relationship between your website's content. They will also improve the user experience.

Use SEO-Friendly URLs

URLs should be short and easy to read. This helps both users and search engines understand the content of the page.

Make sure to include relevant keywords in your URLs to further improve your website's search engine rankings. Additionally, use hyphens instead of underscores to separate words. This makes your URLs more readable.

Publish Compelling Content

It is easier to create compelling content than you might think. For instance, you can publish informative blog posts or create detailed property listings.

You can even optimize your website with videos that provide helpful tips for buyers and sellers. High-quality, engaging content not only helps improve your website's search engine ranking.

It also establishes your company as a trusted authority. By providing valuable information that addresses the needs and concerns of your target audience, you can build a loyal following.

Regularly Update Your Content

Regularly updating your website's content is crucial to maintaining its relevance. Search engines tend to favor websites with fresh content.

This is why it's important to consistently add new blog posts and property listings. This will not only help your website rank higher in search engine results.

It will also provide your audience with up-to-date information. Therefore, you will further establish your credibility as a reliable source of real estate information.

Optimize for Featured Snippets

Featured snippets are brief, informative answers to users' search queries. They appear at the top of the search results page.

To optimize your content for featured snippets, make sure to clearly answer common industry-related questions. Try to use concise, easy-to-understand language.

Use headings, lists, and tables to structure your content. This will make it more scannable for both users and search engines. By targeting featured snippets, you can attract more organic traffic to your website.

Show Off Your Expertise

By sharing your experience, you can establish yourself as a trusted authority. This will help you to attract more clients. Create informative blog posts, guides, and other resources.

These pieces of content should address common questions and concerns faced by homebuyers and sellers. Additionally, consider connecting with real estate influencers and other industry professionals.

Invite them to create collaborative content or guest posts. This can help you reach a broader audience. You will also gain valuable backlinks.

How On-Page Optimization Works

If you are a real estate agent who wants to generate more leads, you should familiarize yourself with the basics of how on-page optimization works.

The first thing you should do is run an SEO audit. You'll then need to set up a Google My Business account. Lastly, focus on creating compelling content that resonates with your target audience.

Are you ready to generate more leads for your real estate agent? If so, we can help you. Reach out to us and advertise your real estate agency to expose your brand to the right audience.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
  • One comment on “How Real Estate Websites Should Use On-Page Optimization”

    1. Great article Ben! As mentioned real estate websites can use on-page optimization by incorporating relevant keywords in title tags, meta descriptions, and page content. Additionally, optimizing for mobile devices and including calls-to-action can lead to higher engagement and conversions. Overall, utilizing on-page optimization techniques can help real estate websites attract more targeted traffic and improve their online visibility.

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