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How Realtors Can Make Video Marketing an Asset

By Ben Shepardson | March 30, 2018

Bertie Wooster is one of P.G Wodehouse’s most enduring characters. He was known for his witty banter. Here’s one of his most clever and irreverent exchanges with his uncle.

Bertie: “Don’t talk rot, old Tom Travers.”

Tom: “I’m not accustomed to talk rot.”

Bertie: “Then, for a beginner, you do it dashed well.”

The quote is amusing, but it also makes an intriguing point. Beginners can have early success. This is especially true with video marketing. 96% of consumers find video marketing helpful when making a purchase online. Realtors can easily make video marketing a robust asset. Here’s how.

Use the Right Video Equipment

Video marketing is about quality over quantity. First, you should use a tripod. A shaky video will lower the perceived value of the property. Second, you should always film in HD, 1080p if possible. Consumers love high-quality videos.


Introduce Yourself

Real estate video marketing is about more than advertising a property. It’s also about building up your personal brand. The best way to do that is to introduce yourself at the beginning of videos. After a while, consumers will start to recognize you, and your views will start to snowball.

Use Proper Lighting

There’s nothing like the proper lighting in a house. A dim house affects the perceived value of your property. Make sure you film during the day and ensure there are plenty of windows open. Don’t be afraid to turn on lights if necessary.

Make Sure Your Videos Are Easily Digestible

The videos that are the biggest assets are the videos that can easily be consumed. The concept “bigger is better” doesn’t apply to online videos. People have a short attention span. If you can make your videos less than four minutes, then you’re doing yourself a big favor. It’s much easier for a video to become popular, or even viral, this way.

Leave a CTA in Your Videos

When is video marketing really an asset? When it causes you to get a sale. The best way to turn your video content marketing efforts into sales is to leave a CTA at the end of your videos. You should give prospects at least a couple of ways to contact you. Leaving your phone number and an email address ensures you’re accessible to the greatest number of people

Make Hyper-Local Videos

The best videos are the hyper-local ones. These videos only appeal to people who live in your area or are interested in your area. Nevertheless, that’s perfectly fine! These are your customers. The golden rule of content marketing is to make content your customers are interested in. Real estate customers are very interested in hyperlocal videos. Moreover, these videos tend to have a paltry amount of competition, so it’s easier to rank. One of the easiest ways to distinguish yourself in real estate marketing is by making yourself a hyperlocal luminary via engaging video marketing.

Final Thoughts on Making Video Marketing an Asset

Bertie joked that Uncle Tom had early success talking rot. You can have early success in the much more noble pursuit of video marketing. Simply follow the tips above, and you’re well on your way to box-office results.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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