More than ever, it’s important to make meaningful connections. While some think digital tools make business less personal, I argue they actually improve one’s ability to deliver personalized experiences in less time.
I’ve designed my real estate company, Modern Properties, around tools that help my team and I provide strategic high-touch service. As agents, we act as clients’ trusted advisers, counselors, and friends throughout the property selling and buying process. Modern Properties’ one-stop app empowers us to fulfill all these roles and deliver convenient services, personalized experiences and targeted messaging — all from the palms of our hands.
Every realtor stands to benefit from upgrading their technology stack. By adopting a mobile app, you can reach customers where they are and offer higher quality, just-in-time client service that grows your business.
How technology gives realtors the advantage
Consumers are familiar with using an app to conveniently engage with high-touch service providers — like their bank — so why not real estate?
Real estate transactions involve managing many disparate, moving parts. If you get it right, you develop trust with clients and keep the process moving quickly. But without the right consolidated strategy, the homebuying process can place significant strain on your ability to serve your clients:
While separate technologies exist to address each problem, adopting multiple solutions is costly, burdensome and time-consuming to manage. And making your clients sign up for multiple third-party services is a hassle.
Fortunately, having your own managed client-centric branded mobile app is easier than ever thanks to modern technology providers. I use a no-code platform called Moxtra which powers the My Modern Properties app. Our app brings together all aspects of the buying process, making it easy for my clients to do business with my company, and for me to manage the entire business process.
4 must-haves for your real estate app business
Having an app has improved the real estate game for me — and my clients. Not only does it streamline the experience for my customers, but it has helped me stay on top of a constant avalanche of communication. It’s also allowed me to grow my business with the ability to reach a wider client base and be more competitive in our mobile-first era.
The following are my favorite features we have built into the My Modern Properties app that I would recommend all real estate agencies consider:
Real estate is both an exciting and stressful process that requires transparency and constant communication. My digital strategy enhances the client experience by improving accessibility, personalization and convenience. Even more, all-in-one apps are essential in helping real estate professionals serve clients, especially given the high-touch, fast-moving nature of our industry.
"By Kate Pawlicki Bourne, Founder & Broker, Modern Properties."