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How to Automate Your Real Estate Social Media For Results

By Ben Shepardson | February 9, 2018

Harnessing the power of social media is vital for your real estate business. Just look at the stats. 88% of businesses are using social media. That number is even higher among realtors- 91%. Also, 96% of people who talk about your brand online don’t follow you. Additionally, customers spend 20-40% more on businesses who engage with them on social media. You know social media is a big money-maker for realtors, and you also know that automating certain processes saves time and money. Here are the tools that will help you automate.


Buffer allows you to schedule certain posts at certain times. Your audience is unique. During particular hours of the day, more of your followers will be online. You can use Buffer to schedule posts during these times. Another benefit of Buffer is the Buffer queue. It makes it easy to add articles, quotes, tweets, photos, etc. to a queue, and then you can redistribute that material to your audience during selected times. Curation is a potent social media strategy, and Buffer makes it a lot easier.

Likeable Hub

Likeable Hub has thousands of content ideas for various industries. Basically, you can review, edit, and schedule posts with this software. Since Likeable Hub gives you social media suggestions for real estate, it’s a real time-saver. There’s nothing like harnessing proven strategies. Likeable Hub has a nifty demo on their homepage that showcases its strengths.


Real estate teams come in all sizes. HootSuite is a better fit for the larger ones. You can connect to over 35 networks using Hootsuite, which gives you more upside, but also more of a learning curve. Additionally, HootSuite was designed with team workflow in mind. It can certainly be used by people with one marketing member on their team, but it shines when used by a group.

The platform is designed for use on Twitter. It has a lot of benefits: you can schedule posts, focus on influencers, get access to free Twitter analytics, grab suggestions on what content to tweet, generate ideas about who to unfollow/follow, and do even more besides that. It’s quite a robust platform- it’s used by over one million people. Also, the world’s top brands use the platform- Nike, Sony, Microsoft, and more. Lastly, there’s a free version of the platform that gives you limited access- 1 social profile and 20 daily engagement actions.


Zapier is renowned social media marketing software. Realtors often upload videos to YouTube- clients love to see videos of houses- but they stop there. They don’t promote these videos. If you build it, they won’t necessarily come. Zapier allows you to automatically tweet your YouTube videos, alongside other cool features. Use to build up your Twitter, and give this strategy even more reach.

Do You Think Realtors Should Automate Social Media?

Most experts say that automating social media is the right way to go. What do you think about automating social? Do you think automation has a place in social marketing, or is it just overhyped?

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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