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How to Find & Hire a Social Media Specialist

By Jamie Richardson | June 16, 2021

If you want the perfect person in charge of your social media community, you need to be aware of the essential criteria for hiring your social media experts. This means you have to pay attention to all these aspects of social media:




Only the right person can make all these things happen. As soon as you get your social media staff outlined, you are good to go with your social media program. The job description for social media specialist you are posting should be straightforward and outline what you are looking for because finding the right person for the job can be quite a difficult process. 

What should influence your hiring decision?

Have a look further to see what should influence your decision to hire someone for your social media program:

Know that you indeed require a social media specialist

Decide whether you need a person who can work for you part-time or full-time, as you perhaps could manage with an agency or a consultant 

Determine the returns you should expect for your hire to turn into a success

Outline your job description for the social media specialist you’re looking for 

Assess your budget so that you avoid any spending surprises

Find the right sources for your candidates 

Outline the criteria for the eligibility of your candidates 

Think about how you’re going to interview and choose your top candidates 

Put the job terms on paper; determine how your new hire will be brought on board

Know how you’re going to track and assess your new hire’s performance

Setting your new hire’s goals

When it comes to hiring for social media, you need to have three marketing initiatives goals in mind:

The minimum results you could get from keeping your project rolling (for example, gathering 1,000 likes on Facebook each month)

Results that would seem good enough for you to expand your social media program 

Tremendous success, which translates in the most positive results that would allow you to expand your social media program by over 20%

Social media isn’t something like an exact science, so you need to start by focusing on something specific. While it is important to hope for success, you should also be prepared to fail. Social media is the kind of tool that brings great results in the long run. For instance, you may learn how much Facebook can bring but realize that it is LinkedIn that generates a positive ROI. 

The costs of hiring a full-time social media expert

It can be quite expensive to get help with social media, so don’t expect to spend little on this endeavor. As per Glassdoor outlines, entry-level social media specialists are being paid about $49,395 a year. The most commons job titles associated with social media are Director of Social Media, Social Media Product Manager, Social Media Community Manager, and a few others more. 

When it’s the time for a social media hire?

 two main examples are indicating that it’s time for you to hire a social media expert:

<h3>#1 You have many followers on Facebook, Instagram, and Twitter</h3> 

This indicates that you are indeed tracking some results, so the efforts you have put into social media so far are really generating a small yet steady result. This obviously needs to be increased, but you most likely can’t take care of it yourself; neither the social media staff you already have can handle it. 

<h3>#2 You have a full-time social media specialist already working for you</h3> 

This employee has already built you a good presence on major social sites, and this presence has started to take over smaller social sites, too. These results aren’t the most palpable, but your branding exercise starts to seem approachable all of a sudden, not to mention you don’t mind seeing some results one way or the other. In this situation, you lack in tracking, and your social media program has to go through an audit, but you don’t have the time or the skills to do such a thing, neither the staff that’s already on board with you can do it. 

Success needs to be defined by setting expectations

In the situation in which your success on social media is enough for a new hire to seem justified, you need to determine your future success and set your expectations for this new hire. It doesn’t matter if you decide to work with an intern or a full-time social media expert or even with an ad agency; you still need to define your prospective success. Think about it as if it could justify hiring someone new because no matter if you go with an intern or someone very experienced, your company is still going to suffer some costs. Interns need to be supervised and work on a computer, which both would cost you. If you are looking to hire a consultant for 10 hours of weekly work, you should have more demanding results in mind, seeing you would spend $2,000 each month and your business’s profits would have to cover those costs. 

Where are social media experts hiding & how to screen them?

As soon as you have thought about the salary to allocate and your job description is done, you may start asking yourself where to look for your new hire. Post your job listing on Glassdoor, LinkedIn, or other job boards. As an alternative, you can find their contact by using specialized recruiting software. When you start receiving resumes, be aware that you need to check if these people really know social media as they claim. This can be done by providing links to previous work. Don’t take into consideration candidates that don’t have anything to present to you. Look at the social media accounts of those who have captured your attention, see how many followers they have, their shares, and their likes. Check the responses they have received from others on their posts. Try to determine if they’re using the most important social media tools such as SproutSocial, Hootsuite, Buffer, and Oktopost. Also, check the social media accounts of their past employers. 


Hopefully, this article has helped you get all the information you need on how to hire a social media specialist. Suppose you will follow the advice provided carefully. In that case, there’s no reason for your business to not get a boom from the social media campaign you’re thinking about running, so get ready to welcome a new member to your team and enjoy the success they’re bringing your way!

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
  • One comment on “How to Find & Hire a Social Media Specialist”

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