B2B marketing is an incredible tool, and it’s one that offers massive opportunities for growing your brand. This goes double for the real estate industry. At the same time, however, B2B marketing isn’t necessarily for the faint of heart. Here are some helpful tips on how to incorporate it into your real estate blog so you can reap its many rewards.
Real estate marketing naturally focuses on neighborhoods and niches that are local to you and where you have the most expertise. However, B2B marketing for real estate means casting a wide net - even a global one - as this means that you can capitalize on opportunities for connecting with buyers, and properties, across the world. Therefore, shifting your focus to act globally can be a major growth opportunity.
You can accomplish this by publishing your listings in places that will reach a wider audience. Consider focusing on global listing aggregators and domestic portals that offer not just global syndication but also translation and lead qualification services. Do this alongside property sites that focus on domestic listings and you’re on the right track toward better global exposure.
Consistency is key when it comes to blog content. It’s a major driver of visibility, as sending out a consistent message. In this context, consistency is all about focusing on topics that reinforce one another as well as your status as an authority and an expert. This includes publishing blogging content on information dealing with your local town, city, or neighborhood, including blogs that highlight lifestyle opportunities and amenities like local schools, healthcare, and shopping opportunities.
Another way to reinforce consistency in your blog content is to focus on other aspects related to general real estate information, as you can then continue to establish your expertise. This can include guides on what happens during property sales, specifics on financial information like paying taxes on properties, new developments in mortgage lending or brokering, home renovation or decoration tips, or anything else that relates directly to the process of buying and selling properties.
User experience is key to your success. Real estate professionals need to emphasize user relations, prioritizing them so that visitors to your blog get the information they’re looking for quickly and easily, and that the information they do find is helpful. This is how you build positive relationships with visitors. By extension, this increases conversion metrics when visitors who have had positive experiences with your content then turn to you for your real estate services.
Create your blog content with a people-first approach. This doesn’t mean ignoring SEO best practices, of course; this is always going to be important for visibility. However, you need to adapt your content to meet the needs of your audience, and this means adapting to those needs. It’s a challenge to be sure but it’s highly rewarding when the results lead to more clients for your real estate agency.
Whether you’re focusing on your global reach, creating consistent content, or focusing on the best user experience you can provide, building B2B marketing into your real estate blog can lead to major brand growth for you and your agency. Focus on these factors and you’ll see results.