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How to Optimize Your LinkedIn Account to Generate Real Estate Leads

By Ben Shepardson | October 20, 2022

There are many reasons why you should use LinkedIn for real estate but if you're treating it just like Instagram or Facebook, you're doing it wrong. As such, you need to use LinkedIn marketing for lead generation. 

There's really no better way to reach a targeted audience of people who are more interested in your message than with one of the biggest business networks in the world. Tip: It's not just all about building a LinkedIn business page

In this post, we'll go over some tips to help you optimize YOUR own account and get the most of it.

Best practices to optimize your LinkedIn profile for quality real estate leads

But having a LinkedIn profile isn't enough to get real estate leads—you need to optimize your page for that purpose. Here are some tips on how you can do this:

  • Upload a clear photograph: Your profile picture is the first thing people see when they visit your page, so make sure it looks professional and represents who you are. It should be a clear photo of your face, not a logo or company badge. Make sure there’s nothing covering any part of your head or body that might obstruct someone from recognizing you.
  • Write a compelling headline: Your headline should provide a brief overview of who you are and what you do. Make sure it’s eye-catching, but don’t use clickbait tactics or exaggeration; it won’t help you connect with potential buyers or sellers. Think about how to make your headline impactful by using less text, but still getting the point across as profile headlines are limited to 220 characters.
  • Use your profile summary to highlight the most important information about yourself. Your profile summary should tell people about your experience as a real estate agent and why they should contact you for assistance buying or selling property in their area. Include details like the number of homes sold, average sale price per square foot and how many years of experience you have in that field.
  • Add a call-to-action to your profile summary. Remember that the purpose of your summary is to give people a quick overview of who you are and what value you can offer them. Include a call-to-action in this section so that readers know exactly how to get in touch with or follow up with you—for example, by offering them valuable content if they complete an action like subscribing to your blog.
  • Update your business contact information and make sure that you have a customized, professional LinkedIn URL.
    When you’re ready to have a presence on LinkedIn, make sure your profile is complete and up-to-date with accurate information. This includes your business details such as physical address, website, phone number and email address. Also include basic contact details such as your personal email address and mobile number so that people can reach you if they need assistance with anything related to your business.
  • Make sure you have relevant real estate experience. The experience section is a great place to list your professional accomplishments and any real estate-related activities you’ve been involved with. For example, if you have been involved in sales or property management, include those details here. It can also be helpful to mention some of the companies you’ve worked for so that people can get an idea of what types of projects they can rely on.
  • Ask your past clients to recommend you on LinkedIn. Including recommendations on your LinkedIn profile can help you stand out from other professionals in your field. This is due to the fact that potential clients are more likely to click on and connect with someone who has been professionally recommended by a trusted third party as opposed to having this person do all of their own promotion. 

Final Thoughts

Optimizing your LinkedIn profile is a great way to get more out of the platform and leverage your skills and interests to help you generate more real estate leads. Use these simple steps to start generating sales for your business today!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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