In today’s social media-driven world, a Facebook Fan Page has become an essential marketing tool for real estate agents around the world. Millions of people are on Facebook each and every day, so capturing the attention of these potential home buyers is a lucrative web marketing strategy that is sure to pay dividends if you know how to get found. But like anything in web marketing, your real estate Facebook Fan page is only useful if users are able to see it and access it.
So what’s the best way to get your page found? Much like your real estate website, your real estate Facebook Fan Page needs to be carefully optimized to include all the necessary keywords relating to your business. If you’re not totally familiar with real estate SEO concepts, follow our quick “how-to guide” on real estate Facebook Fan Page search engine optimization below:
1) Choose the right page name
Many real estate agents tend to use their actual name for their Facebook Fan Page title. Although there isn’t anything wrong with this approach, choosing a longtail keyword phrase you hope to rank for is always a better strategy. Think about your areas of specialization and base your page title on what you believe home buyers will most likely search when looking for a new home. For example, if I’m a real estate agent in Downtown Chicago who focuses on luxury high-rise condos, I might title my Facebook Fan Page “Luxury High-Rise Condos in Chicago.”
2) Optimize the “About” box
If you’re a real estate agent who has racked up numerous professional and specialty designations over the years, it’s certainly understandable you want to advertise each in order to separate yourself from the competition. Naturally, the “About” box on your Facebook Fan Page would seem like the perfect place to list all of these accomplishments, but if the goal is to get your Fan Page found, pack this section with keywords and keyword phrases that benefit you instead of talking about your past professional achievements.
Right Way: John Doe is a professional downtown Chicago real estate agent specializing in the luxury condo market in Chicago’s Gold Coast & Streeterville neighborhoods.
Wrong Way: John Doe is a professional real estate agent with over 15 years of experience and holds the SRES designation (Seniors Real Estate Specialist), ABR (Accredited Buyer's Representative), and GRI (Graduate REALTOR® Institute).
The “About” box on Facebook Fan Pages only allows so many words, so whatever you decide to include in this section, make it count.
3) Add more keywords in the longer description
When you’re creating your page on the backend, you’ll notice the “About” box is actually titled “Short Description,” while the section directly underneath it is the “Description.” This second description section allows you to give viewers more information about you and your real estate business. So just like the “About” box, include as many real estate-related keywords here as possible. Of course you don’t want your Facebook Fan Page to seem spammy, but like the content on your real estate website, be sure to know where to draw that line between spam and what's considered to be quality SEO.