Digital photos can make a real difference in your ability to market your homes. Professionally taken photos can really help set a property apart, and will have potential buyers drooling in anticipation and desperate to see it with their own eyes. But that's only going to happen if you do it right, and produce really outstanding images. If your digital photos are poor quality, they could turn off prospects altogether, and make your job that much harder.
The following useful tips should help you overcome common digital photography problems.
If your digital photos often come out with one portion of the house looking too dark, your problem is probably underexposure. Often, underexposure occurs when the background light in the picture is brighter than the details you’re trying to capture. You’ll often run into this problem outside when the sun is directly behind the home or when you’re taking a picture across a snow-covered yard.
Inside, taking a photo toward a strong light or a bright window can have the same effect.
To reduce the amount or the impact of background light, try:
If none of those options are feasible, you can reduce underexposure problems by:
Out-of-focus images are another common problem. In real estate photography, you often take pictures out of windows. Because a digital camera’s auto-focus feature may focus on a nearby object (a screen or tree branch) and not the intended subject matter, the image you want to photograph comes out blurry. Avoid this problem by:
It’s also a good idea to check your camera’s settings to be sure your digital photos are formatted for easy retrieval and electronic viewing by customers. You can accomplish this by ensuring that your photos are bright, crisp, and fast loading, you make it easier for buyers to say yes to your listings.
Finally, make sure you’ve set your camera to save images in the JPG format. This is your best option, whether you intend to e-mail photos to clients or post them on your website.