Any good realtor knows the value of marketing. Increasing brand recognition for your real estate business is crucial when it comes to attracting new home buyers, and in order to do that you'll need to market yourself as a realtor across as many different platforms as possible; in addition to local print, radio, and even television ads, there's also digital advertising across the web. In fact, digital marketing is one of the fastest-growing trends right now, thanks to its effectiveness.
The most efficient way to harness digital marketing is search engine optimization. SEO can be difficult, however, especially when it comes to selecting quality keywords that are popular enough to generate hits without being lost in the muddle because of high competition. There are a number of good keyword research tools out there to help realtors strike this balance, and one of the most valuable is Ubersuggest. Here's how using Ubersuggest can help you market your real estate business.
Created by renowned marketer Neil Patel, Ubersuggest is a free keyword research tool that provides a host of information that can help you decide on the best keywords for your business. Inputting a general term (such as "real estate") will gain you several hundred different related keywords, ranging from simple ones like "homes for sale" or "find a realtor" to more esoteric, long-tail keywords like "looking for a home to buy" or "real estate for sale by owner near me".
Ubersuggest gives you more than just a collection of keywords, though. The free service ranks them by search volume, competition, and even cost-per-click when using Google Adsense. You can filter results by language, choose to display results by web, image, shopping, news, or even YouTube searches. Additional features include searching for single keywords within specific search results and the ability filter out negative keywords you don't need to see.
While you might be able to close home sales like a champion, you might not know the first thing about digital marketing or choosing keywords without some outside help. Thankfully, it's quite clear how useful Ubersuggest can be in a real estate marketing setting, as it provides at-a-glance volume, competition, and CPC values for hundreds of permutations of even just a single keyword.
Applying what you can learn from Ubersuggest's search results are this usefulness in a real estate setting requires a bit of thinking on the part of a realtor but it's certainly not much of a stretch. The data the service provides can be a major game-changer for your realtor site's marketing campaigns, especially if you're adding value through blog posts on home improvement or related topics.
Additionally, Ubersuggest is an excellent tool to find the best keyword that works for location-based keyword marketing. Comparing different results for state, city, county, and other local keywords can help a real estate office pick the keywords that will rank well, attract the most visitors, and therefore lead to a higher chance of landing those big commissions every realtor dreams of.
Whether you're in need of the best location-based keywords, the most popular and least competitive long-tail keywords, or anything in between, Ubersuggest is a quick, easy, and free place to begin your search. Give it a try today!