The Instagram app has finally reached the half-a-billion user mark, proving once again how it’s become one of the hottest social media networks of our times.
According to a press release, Instagram now boasts more than 500 million monthly users, and is still growing. And of that 500,000, some 300,000 are said to use the network every single day. The site claims an average of 95 million photos and videos uploaded every day, while its users “like” around 4.2 billion per day. In total, the average user spends 21 minutes per day using the app.
Those numbers mean that Instagram is almost twice as popular as its nearest rival, Snapchat, in terms of daily active users. Snapchat counts some 150 million daily active users, whereas Twitter has just 136 million. Of course Facebook remains by far and away the most popular social network, with almost 2 billion daily active users as of today. WhatsApp, another popular messaging app, recently claimed to have topped the 1 billion registered users mark, but did not indicate how many of those were “active”.
Kevin Systrom, CEO of Instagram, told Forbes that hitting the 500 million user mark was an achievement to be proud of.
“500 million is a milestone very few companies get to,” Systrom said. “This scale is not a badge on our uniform, but a signal of our ambition. If we can have a billion or a billion and a half on Instagram, we get closer to capturing every experience in the world.”
Facebook does of course, own Instagram anyway, having paid $1 billion to acquire the app back in 2012. At the time many thought Facebook had paid over the odds for the company, as it only had 22 million monthly active users. However, Instagram’s explosive growth has proven how wrong the doubters were, and should encourage real estate professionals to take notice of the platform as a great way to connect with new clients.