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Keller Williams for Today's Marketplace

By Brian Kline | October 1, 2014

When you are a Keller Williams associate, you have the best of both worlds. You are in full control of your local business while Keller Williams backs you up with national corporate level training, support, and technology.

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The Keller Williams support brings you the most current and effective marketing strategies based on tested and proven marketing methods that are helping highly success agents across North America and beyond.

Keller Williams has a deep belief that the individual associate is the brand rather than the national company. Keller Williams' primary role is helping agents build their own brand and grow their own businesses.

Why Keller Williams Is a Winner

Keller Williams and its people regularly win national awards. So far in 2014 alone, the following awards have been given to many Keller William associates and the company as a whole.

  • Inman 100 Most Influential Real Estate Leaders Report
  • Six Keller Williams representatives
  • Swanepoel Power 200 Most Powerful People in Residential Real Estate Report
  • Ten Keller Williams representatives
  • Training Magazine
  • The No. 2 training organization across all industries and the highest ranking real estate company
  • REALTOR Magazine 30 Under 30
  • Seven Keller Williams finalists and four winners including the Web Choice winner
  • Best Companies to Work for in Texas
  • Austin American Statesman
  • REAL Trends 500
  • 126 Keller Williams offices ranked by transactions and sales volume โ€“ more than any other real estate franchise
  • REALTOR Magazine Volunteering Works
  • Keller Williams associate Miriam Hernandez Ramirez one of five award recipients
  • National Association of REALTORS Distinguished Service Award (Both award recipients - Mike Brodie and Jim Helsel - are Keller Williams associates)

Keller Williams' time tested models and systems have proven to establish a framework for profitability in any market. During the real estate down turn, they were the only major franchiser to report both an increase in associates and the number of transactions completed as documented by Entrepreneur Magazine, Real Trends 500, and RISMedia Power Brokers Reports.

Keller Williams Keeps Current With the Changing Market

The real estate market changes seasonally as well as annually. Agents must stay fully informed about customer behaviors and choices and be able to adapt quickly in order to thrive.

Keller Williams Research and the Keller Williams Market Navigator tools deliver the trends and data that guides you through the ever-changing real estate market. Agents use these tools to answer questions like "what's my competitive advantage? What opportunities have staying power going forward? Today, what is motivating my clients to act and how can I influence that?

Some of the primary objectives the Keller Williams marketing information delivers includes:

  • Understanding the needs and concerns of today's homebuyers and sellers.
  • Gain insight into what is selling and why.
  • Grasp the scope and potential of the remaining distressed properties market.
  • Identify the impact and opportunities that investors can contribute in building your business.

You can try to accomplish all of this on your own while also running your business or you can engage professional services that bring you the data and information that you need, when you need it. Although the information is distributed in many ways and in many formats, one of the most powerful is OutFront magazine where Keller Williams focuses on advantages and successful strategies at the local level that associates across North America and beyond are using to seize the shift in the market and grow their market share consistently.

In the unique market of today, there are many opportunities to capture market share and gain business. By affiliating with a company that understands and plans around the current economy, you have the best opportunity to succeed as a Keller Williams real estate agent. Keller Williams believes that real estate is a local service business driven by individual real estate agents and their local image within their centers of influence.


About the author: Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years. He also draws upon 25 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest in the Olympic Mountains with the Pacific Ocean a couple of miles in the opposite direction.

Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years with articles listed on Yahoo Finance, Benzinga, and uRBN. Brian is a regular contributor at Realty Biz News
  • 2 comments on “Keller Williams for Today's Marketplace”

      1. Mostly to highlight one of the more progressive real estate brokers that continues succeeding to grow in today's marketplace.
        Brian Kline

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