There are few better investments than real estate, and that's reflected by the fact that Bankrate recently found property deals are the most popular investment choice for Americans today.
As a real estate professional, it's your job to assist investors through leveraging your expertise of the local market, your access to the MLS, and your knowledge of the buying process to make the whole experience go smoothly.
Kevin Ortner, President and CEO of Renters Warehouse, recently penned a blog post that dives deeper into the topic, providing tips of how agents can leverage their connections, experience and local knowledge to find killer investment properties for their clients.
Ortner explains that real estate investing requires a two-pronged approach. Real estate pros must come up with a strategic method to locate ideal investment properties that have a decent revenue potential. To do so, it's best to come up with a set of criteria for investment properties. Agents can do so by drawing on all of their work and social resources, and by carrying out through online research.
Agents also need to help their clients to secure such properties at an agreeable price, and this is where their experience comes into play. Agents must devise the correct negotiating tactics to secure the right price. In addition, agents can help their clients by developing an eye for properties that ought to be avoided.
"In the end, remember that the best venture is the one that’s going to offer you the highest rate of return,” Ortner wrote. "In order to make that happen, you’ll need to find a great bargain – this usually means buying property that’s under-priced, in an area that’s poised for growth. Look for deals, and don’t be afraid to make your own bargains by negotiating."