Real Estate Marketing & Beyond
Following the finalization this week of Zillow’s acquisition of Trulia, ListHub announced that it will no longer send thousands of listings to Trulia effective next Thursday.
“The acquisition means an end to the ListHub agreement with Trulia, and, consequently, listings no longer will be provided to Trulia directly through the ListHub platform,” ListHub said in a letter to its customers on Thursday. Trulia will be removed from the publisher choices dashboard offered by ListHub.
ListHub, a listing syndicator owned by Move Inc., which operates realtor.com®, also said in January that its long-standing syndication relationship with Zillow will expire on April 7. Zillow has chosen not to renew its contract with ListHub, which means Zillow will stop receiving feeds of hundreds of thousands of listings from ListHub.
"Going forward, ListHub will continue to operate as the industry's most trusted and reliable listing data exchange platform, ensuring that industry-defined data quality standards and protections are upheld with the utmost rigor, and that broker choice and control remain at the center of the exchange of listing information," ListHub General Manager Celeste Starchild said in a statement Thursday.
Zillow filed for a temporary restraining order to compel ListHub to keep sending listings to Trulia for the time being. The original agreement between Trulia and ListHub ends in June 2016.
Zillow is transitioning to its own listing syndication tool in which it plans to receive more listings directly from MLSs and brokers through its new service, “Data Dashboard.”
Zillow completed its acquisition of Trulia on Tuesday for $2.5 billion in a stock-for-stock transaction. The acquisition forms Zillow Group Inc., which encompasses Trulia as well as New York-based StreetEasy and rental search brand HotPads.
ListHub provides home listing syndication to more than 560 MLSs and 80,000 brokers across the country.
