U.S.-based mar-tech company Sprinklr helps brands to manage their organic and paid social media presence in one place and according to businessinsider.com the firm recently raised a $105 million funding round at a $1.8 billion valuation.
This means the company’s total funding is now at $239 million. In March 2015 the CEO of the company, Ragy Thomas is quoted as saying that Sprinklr’s valuation at the time of $1.17 billion was “very conservative.” Apparently the funding surpassed the $100 million in annual revenue last year, but it’s not clear if this revenue is gross or net.
Over the past year the company has made a number of acquisitions including location specific text and analytics software firm, NewBrand, the audience segmentation platform Booshaka, and Postano, the social visualization platform.
Thomas has explained in a previous blog post that Sprinklr’s platform was designed to tap into unstructured data and customer interactions such as a review on yelp or a recent Instagram post, utilizing the importance of word of mouth.
Sprinklr’s clients include McDonald’s, Microsoft, Nike and JPMorgan Chase. The company employs around 1100 people. This latest round of investment was led by Singapore investment firm Temasek, with participation from Sprinklr’s existing investors and Wellington Management Company LLP, EDBI.