iHomefinder, a leading provider of Internet Data Exchange (IDX) solutions for real estate professionals, has launched a new product called MarketBoost that empowers agents and brokers to stay-in-touch with their clients by sending automated, hyper-local, real estate market reports and listings-based emails.
The National Association of Realtors (NAR) recently polled home buyers and found that 88% would use the same agent for future real estate transactions. Even with such a significant opportunity, agents often find it difficult to find the time to properly stay in touch with their clients. MarketBoost addresses the challenges of client communications head-on by creating engaging website and email content through reports and listings about the buyer’s local real estate market. By offering clients relevant, insightful knowledge, agents will be well positioned to grow their business.
MarketBoost includes two major features: Market Report Pages and automated listings-based drip emails. Whether clients are buying, selling or simply staying abreast of market conditions, Market Report Pages offers graphically appealing content such as median price, days on the market, sale-to-list price ratios and more. With Market Report Pages, agents will have branded, hyper-local content they can use to build relationships and close more business.
MarketBoost also allows agents and brokers to provide clients with automated emails, including sold, active and open house listings. By offering relevant information via email, agents drive clients to their website where visitors can dive deeply into hyper-local content that rivals the major consumer portals such as Realtor.com, Zillow and Trulia. This enables the agent to stay top-of-mind as opportunities with new and existing clients arise.
"Customers love market-based, listings content, which is at the core of MarketBoost,” said Chad Gray, Coldwell Banker real estate broker and founder of the Luxury Living Fort Lauderdale group. “Clients appreciate micro-market data that informs them of their local real estate market. When customers find value in my content, they are more likely to work with me.”
“We’re excited to announce the launch of MarketBoost," said Brett DeSchepper, CEO of iHomefinder. “MarketBoost enables busy agents and brokers to keep in touch with their sphere of influence by sending highly-relevant, listings-based emails. This content increases client interaction, which helps agents and brokers close more business.”
To learn more about MarketBoost, feel free to sign up for a free trial account.