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Marketing Properties in the Current State of the Real Estate Industry

By Ben Shepardson | October 11, 2023

The current real estate market is facing a number of unfavorable factors, including rising interest rates, inflation, and a limited supply of homes. This can make it more difficult for real estate professionals to sell homes. However, there are a number of things that real estate professionals can do to market their properties effectively in this market. Here is what you can do when it comes to marketing properties in the current state of the real estate industry.

1. Price Your Property Competitively

In a market where interest rates are rising and inflation is high, buyers are more price-sensitive than ever before. It is important to price your property competitively in order to attract buyers. You can use a comparative market analysis (CMA) to determine the value of your property and to set a competitive price.

2. Highlight the Unique Features of Your Property

What makes your property stand out from the competition? Is it in a desirable location? Does it have unique features such as a renovated kitchen or a large backyard? Make sure to highlight the unique features of your property in your marketing materials.

3. Stage Your Property Professionally

Staging your property professionally can help it to look its best and to appeal to potential buyers. A professional stager can help you to declutter your home, arrange your furniture, and choose the right décor.

4. Take High-Quality Photos and Videos

High-quality photos and videos are essential for marketing your property online. Make sure to hire a professional photographer to take photos of your property. You may also want to consider creating a video tour of your property.

5. Use Social Media to Market Your Property

Social media is a great way to reach potential buyers. Share photos and videos of your property on social media platforms such as Facebook, Twitter, and Instagram. You can also use social media to run targeted ads to potential buyers.

6. Work with Qualified Real Estate Professionals

A qualified real estate professional can help you to market your property effectively and to negotiate the best possible price. They often have insider knowledge and access to information that you may not, so it’s always a good idea to rely on an expert.

More Ways to Market a Property Today

The above tips are a great place to start, but there’s so much more that goes into selling a property. Here are some additional tips for marketing properties in today’s real estate market and its current conditions:

  • Offer buyer incentives. In a market where buyers have more options, offering buyer incentives can help to make your property more attractive. Some common buyer incentives include closing cost assistance, a home warranty, or a free move-in.
  • Be flexible with your closing date. Buyers may be more willing to purchase your property if you are flexible with your closing date. This could mean being willing to close sooner or later than originally planned.
  • Be patient. It may take longer to sell your property in a market where buyers have more options. Be patient and don't get discouraged if your property doesn't sell immediately.

By following these tips, real estate professionals can market their properties effectively in the current real estate market, spelling the difference between a quick and profitable sale and letting a property languish unsold for weeks or even months. Keep the above information in mind and you can avoid these pitfalls as well!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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