Real Estate Marketing & Beyond
Immersive media platform company Matterport has just launched CoreVR, a simple option to add VR support to any Matterport 3D Space, creating the fastest, easiest, and least expensive end-to-end system for delivering a VR experience of a real-world place. This announcement represents a major leap forward for the VR ecosystem as it makes the world’s largest library of 3D Spaces immediately available to everyone, and offers an easy and highly scalable way to capture more real-world places in 3D and then share those spaces in VR.
Matterport has by far the largest collection of digital 3D versions of real-world places, and this library of 3D Spaces has been experienced by consumers over 75 million times.
With the launch of CoreVR, Matterport has enabled the CoreVR option for over 250,000 existing Matterport 3D Spaces free of charge and will continue to enable the CoreVR option for free for any 3D Space created through 2016. This release represents over $5M of VR content delivered into the developing VR ecosystem and vastly increases the amount of VR content available to the world. For those 3D Spaces with the free CoreVR option, CoreVR will remain available for as long as the content is hosted on Matterport. After 2016, content publishers can simply select the CoreVR option for only $19 per new 3D space. With the CoreVR feature integrated directly into Matterport Showcase, users can transition quickly from the Web to VR.
“We’re excited to enable consumers and our professional customers to capitalize on emerging opportunities in online real estate made possible by innovations in visualization such as Matterport’s CoreVR," said Ryan O’Hara, CEO, Move, Inc. "The improvement in time and cost of implementing VR will drive a significant increase in its use in real estate marketing in the years ahead.”
Matterport quickly established itself as leader in immersive media with its Pro 3D Camera and cloud service because of its simplicity of capture and the automated and seamless end-to-end system for creating and distributing immersive interactive 3D and VR Spaces. Matterport’s system is used by thousands of camera operators in more than 75 countries across several industries, including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, architecture, and construction.
“Our core mission is to bring innovation to the real estate industry," said Fred Saint, President, Apartments.com, a commercial real estate information and marketing provider. "With this technology we can enhance the buying experience for renters so that they can engage and interact more in the search for their next home. Partnering with Matterport on this forward-thinking VR technology allows Apartments.com to continue to supply our community advertisers with the ability to attract true, valuable leads.”
Virtual reality is quickly becoming mainstream. No longer limited to gamers and early adopters, the VR industry is projected to generate $4.6 billion in revenue in 2017, garner 171 million users by 2018, and become a $35 billion industry by 2025.1
CoreVR will be accessible initially through Matterport apps for Google Cardboard and Samsung Gear VR (Powered by Oculus), with support for additional VR platforms in the future. As part of the release, Matterport’s VR app now comes with an example gallery of 150 real world places for you to visit in VR. The remaining places are accessible in VR via 3D Showcase.
In conjunction with today’s announcement, many of Matterport’s customers and partners also are incorporating VR as part of their business initiatives. These customers represent a wide variety of industries including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, event venues, architecture, construction, and entertainment and news media.
