RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Housing » Residential » Millennials and Baby Boomers the two most Robust Residential Markets

Millennials and Baby Boomers the two most Robust Residential Markets

By Brian Kline | January 1, 2017

This is becoming a very good time to be in real estate, especially against the backdrop of years not far in the rearview mirror. Most likely, the two most robust residential markets in the foreseeable future are millennials and baby boomers. As a real estate professional, it may be tempting to attempt conquering both of these markets but the smart money is probably specializing in one or the other. This article covers trends in the baby boomer market.

Baby boomers are doing it one more time - changing the landscape of society. As the 77 million boomers move into retirement, it's no longer your great grandfathers' retirement community. Today's seniors are more diversified and more active. They continue to be active both physically and mentally.

Beyond Shuffle Board

Senior communities are being forced to move away from simply keeping older people occupied to creating life enrichment activities that boomers are demanding. And this has to be done in an economical manner because the average boomer is about $500,000 short for the life style that they want to live. Because of the monetary short fall, more and more seniors aren't completely retiring. Instead, they are moving into a semi-retirement lifestyle. On average, seniors working from home earn between $9 and $30 per hour. The bottom line is that senior housing facilities are gravitating towards accommodating part time working seniors. Another change is offering lifetime education and self-improvement services.

While there are stereotypes that older workers are not tech savvy, studies show that many older workers have kept current with technology. Beyond that, these studies show that older workers can still out perform younger workers based on better skills involving organization, sense of responsibility, cooperation with colleagues, and more empathy towards clients. There will be an on going demand for the work services of our aging population.

Continuing Care Retirement Communities

The old retirement home and nursing home concepts are fading into the past. The new concept for retirement housing is becoming Continuing Care Retirement Communities (CCRC). These are facilities designed around allowing the elderly to progress from an active lifestyle to an assisted living lifestyle, to a full nursing home atmosphere without having to relocate in their later years.

These communities are being designed so that seniors can continue living independently and progress into assisted living as their needs change. Eventually they can move into skilled nursing care accommodations when required (within the same independent neighborhood they are familiar with and have friends in). What today's seniors are looking for are senior housing options that include independence, choice, and social networking while at the same time remaining in the same community as their health dictates and they eventually require more care.

No Loss of Freedom

The evolution to the CCRC model is partly due to baby boomers not wanting to lose their freedom as long as they are mentally and physically able to continue taking care of themselves. These communities offer a combination of single-family housing, condominiums, and rental apartments. Often, newly retired or semi-retired people first move into a smaller single family home and take care of all of their own needs while still having the security of on-campus assistance if needed.

As times and requirements change, they move into easier to maintain housing arrangements providing needed services. The costs of these arrangements come in three broad contract terms. One is a fully paid lifetime services contract that often costs a million or more. Another is a progressive plan when the costs increase as more services are needed. These are packaged plans that often pay for services not immediately needed but available in the future. The third is a cost-for-service plan that pays for only the services needed at the time. This can include a cost for medicine maintenance that costs for each medication the person is taking. For most people, there is no ironclad way of determining the most cost effective plan unless they know with reasonable certainty how long they will live in retirement and what future services will be needed.

Whether you are a baby boomer entering your retirement years, the adult child of a baby boomer looking to assist them, or an investor interested in the retirement housing market, keep your eye on the market the 77 million baby boomers are just now beginning to redefine.

New Trends

Senior living communities that include golf courses, tennis courts, stand-alone homes, etc. require abundant space that tends to drive them into the suburbs. What some investors are now asking of developers are accommodations that can easily and inexpensively be converted from independent living to assisted living to nursing care as this population continues aging.

Another version adapts inner city structures into full service, last stop facilities. One example is Queen Anne Manor in Seattle, a 93-unit assisted living and memory care (dementia) property. Originally built in 1908 as a children’s hospital, the building has undergone extensive remodeling at a prime inner-city location. With two floors dedicated to memory care, units average about $400,000.

What many investors are shying away from are single service models such as only offering assisted living. While there is plenty of room for growth in this expanded sector, other astute investors are avoiding over developed areas such as Florida, Texas, and Southern California.

Please leave a comment if this article was helpful or if you have a question.

Author bio: Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years. He also draws upon 25 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest in the Olympic Mountains with the Pacific Ocean a couple of miles in the opposite direction.

Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years with articles listed on Yahoo Finance, Benzinga, and uRBN. Brian is a regular contributor at Realty Biz News
  • 4 comments on “Millennials and Baby Boomers the two most Robust Residential Markets”

    1. CCRCs are certainly not new. They existed decades ago, but in their original form were primarily non-profit, affiliated with churches or fraternal organizations. They were called "life care." But their financial models grew precarious as their residents lived longer, but with more costly health care needs. They've changed. Now there are rental campuses with a variety of services. As needs change, residents have "priority" to move to the next level, but will have to pay more for additional services. There are still communities with up-front financial committments, but there are usually some refundability provisions for people who don't end up staying for a long time.

    2. This is a well-constructed article, Brian. It has information that is not only helpful to other real estate professionals, but good information for baby boomers in general. Real estate is such a great example of a career from which one can retire gradually, rather than all at once - such a much better plan for anyone. You have done a good job of describing a few of the different housing models that are out there for people as they get older. It's information that anyone can use.

      1. Hello Sara,
        Thanks for your comments and adding your own insights. Hopefully, you and others will find future information useful.

  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram