Real Estate Marketing & Beyond
Move Inc., the company which operates the popular Realtor.com website, last week announced the acquisition of Reesio, a San Francisco-based document and transaction management platform, for an undisclosed price.
Move said the acquisition was made to help real estate professionals simplify the transaction process for home buyers and sellers by allowing them to do everything online. In that sense, Reesio is a perfect fit for Move because its platform allows real estate agents and brokers to collaborate and communicate with buyers, sellers, lenders, escrow and title companies in a secure online environment. The platform ensures that all transactions are done transparently, and that everything moves as quickly as possible.
Reesio's platform allows collaborators to edit, share, sign and store their transaction documents online. This ensures that offers on a home, home inspection reports and mortgage documents can be completed and shared from the same portal. Reesio claims its technology helps to reduce the amount of errors in said transactions, because it uses workflow templates that guide buyers and sellers throughout the process.
"Reesio is a perfect fit for Move, allowing us to provide industry partners, brokers and agents an end-to-end software solution for managing their business through all phases of the real estate transaction and simplifying what can be a lengthy and complicated process for home buyers and sellers," Move CEO Ryan O'Hara said in a statement. "Reesio was built by real estate professionals for real estate professionals. Partners wanted the benefit of Top Producer CRM integrated with transaction management software. This acquisition reinforces our commitment to empower people by making all things real estate simple, efficient and enjoyable."
"We are excited to be joining Move and Realtor.com," Mark Thomas, co-founder and CEO of Reesio, added in prepared remarks. "This transaction provides us with the resources necessary to continue to build on the platform we've created. By joining forces, we can ensure that real estate professionals have the tools they need to connect with consumers through every stage of the transaction process. We think our offering is a better alternative for the industry, brokers and agents than our competitors."
