RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Technology Insider » Real Estate Technology » N-Play Rebranding as HomeASAP

N-Play Rebranding as HomeASAP

By Allison Halliday | April 14, 2016

N-Play is rebranding as HomeASAP, a move that follows the launch of game-changing technology.

N-Play RE,LLC, the leading provider of real estate apps on Facebook, including the Real Estate Agent Directory which has in excess of 447,000 members, recently announced it has changed its corporate name and is being rebranded as HomeASAP LLC. This move comes shortly after the introduction of HomeasapTM, innovative technology that supports the company’s IDX Home Search solution for real estate professionals. The new HomeasapTM technology enables brokers and agents to provide a branded consumer home search experience similar to and Zillow.


Mark Bloomfield, founder and CEO said “The evolution of our brand identity directly reflects the confidence we have in our cutting-edge home search technology. The national portals had set a high bar for what consumers demand in an online home search experience, making it difficult for local agents to compete. Homeasap technology has raised the bar by powering agent websites to the next level in consumer home search. When compared to a leading national portal, consumers favored the Homeasap search experience over 80% of the time. This is what agents have been asking for, and now they have it.”

By rebranding the company, the organization can consolidate its growing portfolio of online real estate related products and services, with HomeasapTM  forming the centrepiece of the company’s integrated solutions for real estate professionals.


HomeASAP LLC is the leading provider of online marketing solutions for real estate professionals and offers a broad portfolio of integrated applications and services that help connect buyers and sellers with agents and brokers. Flagship products include the Real Estate Agent Directory TM which is the number one place to learn about and connect with real estate agents on Facebook.

HomeasapTM provides home search technology for IDX Home Search on agent websites and Facebook pages and Search Alliance TM is a cooperative, peer-to-peer marketing network. The company also provides agents social media services for networking, advertising, market, content management, referrals and lead capture under brand names PageEngage TM, DreamSweeps TM and a TurnKeySuite TM. More information can be found on the company’s website at

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram