Technology is transforming how realtors conduct business and communicate with clients. Now more than ever, realtors know the importance of staying up-to-date with the new and emerging technologies that are essential to the real estate business. To help them stay well informed of the latest business technology skills and trends changing the real estate industry, the National Association of Realtors is continuing its one-day technology conference series, NAR Tech Edge.
NAR Tech Edge events will take place in cities across the U.S. starting in early 2017. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, content strategy, Google and cloud computing, social media, the importance of photo and video and much more.
“NAR Tech Edge introduces realtors to the latest technology trends that can help grow their business and better serve their clients,” said President William E. Brown, of Investment Properties, a California-based real estate firm. “These one-day, high energy conferences are a wonderful opportunity for Realtors® who are eager to expand their understanding and use of the most current web-based and mobile technologies.”
According to the 2016 NAR Member Profile, technology remains an essential aspect of how realtors manage their business. Nearly nine in 10 members currently use a smartphone with wireless e-mail and Internet capabilities. More than two-thirds of all realtors reported having their own website, and 94 percent use email as their primary form of communication with clients.
Presenters and emcees for NAR Tech Edge’s 2017 tour include realtor Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, who is a thought leader for his insights into technological tools and their real estate applications; NAR Director of Member Engagement Nobu Hata, an industry expert in technology, marketing and communications trends in the real estate industry; Amy Chorew, vice president of Learning at Better Homes & Gardens Real Estate, a technology trend expert, author, social media maven and realtor; and Jeff Lobb, founder and CEO of SparkTank Media, an international real estate speaker, innovator and consultant, who will share how to best leverage and utilize today’s robust, cloud-based social media and marketing applications.