Realtors may soon be able to benefit from an increased presence online via the new .realestate top-level internet domain, which is set to go live later this year.
The National Association of Realtors, which purchased rights to the .realestate domain, said it will be selling internet addresses to its members beginning in September of this year. Once that pre-sale has been completed, the new domain will be offered to members of the general public, which means real estate agents not affiliated with the NAR will also be able to benefit.
The NAR says the domain could be useful for helping to market properties, geographic areas and personal real estate brands using the .realestate web address. The offer will first be made to NAR members who already own a .realtor domain on September 18, the NAR said.
The domain leverages the phrase “real estate” as a descriptive and internationally known term.
“NAR is thrilled to launch our second top-level domain, . realestate, to help real estate professionals and businesses better connect with home buyers, sellers, investors and owners, and remain essential to every real estate transaction. Making use of this pioneering technology will help them to market themselves and their listings, services or resources in new and creative ways,” said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty.
Throughout the application, review and development process of .realtor™ and .realestate, NAR has worked closely with Second Generation, an investment firm and experienced registry operator for multiple top-level domains including .jobs which was launched back in 2005.
“Over the years, Second Generation has been a part of the first wave of new top-level domains, and applauds NAR’s stewardship of .realtor and now .realestate for the benefit of their members and the real estate industry at large,” said Second Generation President Matthew Embrescia. “As the voice of real estate, NAR represents a community that values and understands real estate, and Second Generation is thrilled to be a partner in this highly anticipated top-level domain launch.”