Real Estate Marketing & Beyond
The National Association of Realtors (NAR) has been named as the new sponsor of “Now I Get It”, a popular video series on Yahoo Finance. The NAR’s campaign will connect with future home buyers and renters, especially millennials, through targeted ads and brand integrations within episodes that feature Tom Salomone, President of NAR.
“Yahoo Finance is known for its unrivaled access to financial insights and news, and we’re always looking for new ways to work with great brands like the National Association of Realtors to help them share a compelling story with this audience,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “Working with NAR, we’re delivering video content that’s not only relevant and informative for our users, but something they can enjoy watching across devices.”
As the exclusive sponsor, NAR will engage viewers around six new episodes of “Now I Get It” on Yahoo Finance. This special real estate focused miniseries will answer commonly asked questions about the home buying process to help consumers make educated decisions, while reinforcing the value of an experienced broker. During branded segments at the end of each episode, NAR President Tom Salomone will share perspectives on topics including when to sell, remodeling, buying vs. renting and more. The first episode of the NAR sponsored series debuts today and will focus on the best time to sell a house based on region, time of year, and type of property. NAR will also run targeted pre-roll video, native and display ads on Yahoo to amplify the sponsorship. Yahoo Gemini native ads will enhance the campaign by driving consumers to a custom Mobile Content Module, featuring articles that highlight each episode theme. NAR’s campaign on Yahoo was developed in partnership with the real estate organization's agency of record, Havas Media.
“Whether you are a current or aspiring homeowner, we’re excited to partner with Yahoo for this new campaign to share advice and tips on navigating the real estate market with a wide audience of all ages through video, native and display advertising,” said Tom Salomone, NAR President. “With Yahoo’s extensive video advertising solutions and editorial capabilities, we are creating and sharing content that helps break the barriers between Realtors® and consumers.”
“Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. New episodes of “Now I Get It” will air every other week. Episodes, additional clips and articles are available at Yahoo Finance.
