NAR’s real estate tech accelerator announces this year’s intake

The National Association of Realtors has announced its chosen seven new technology startups for its 2017 REach tech accelerator program. The aim of the program is to provide promising real estate tech startups with guidance, mentorship and funding to help them become essential industry tools.


The NAR’s strategic investment arm Second Century Ventures said it had chosen seven early-to-mid stage companies to take part in this year’s program, giving them the opportunity to gain more industry expertise and influence ahead of their product launches.

Here’s a quick run down of the lucky seven startups:

  1. Centriq has built an app that simplifies the process of transferring knowledge about a property’s organization, maintenance and repairs from sellers to buyers. The tool also helps real estate agents stay connected to their clients after the transaction has completed.
  2. HouseCanary uses data analytics to provide instant valuations for every single property in the U.S.
  3. Notarize offers a notary service that lets anyone legally notarize documents on their mobile device, facilitating much faster real estate transactions.
  4. Occly’s portable two-in-one safety alarm system helps keep both real estate pros and properties secured.
  5. Pearl Certification is a company that offers certification services for properties that possess specific features that contribute to its comfort, energy usage, value and indoor air quality.
  6. Relola helps real estate practitioners showcase their industry expertise with a range of tools that amplify and market the everyday tasks they perform.
  7. Trusted Mail offers an email service that uses software to protect against wire fraud and email spoofing. It relies on facial recognition to sign and encrypt emails and any attachments.

Mark Birschbach, managing director of Second Century Ventures and REach, said the real estate industry’s future was dependent on its adoption of technology that benefits buyers, sellers and industry professionals alike.

“These companies are seizing an opportunity for rapid growth within the real estate, finance, and home services industries via REach, which will ultimately help them expand into other vertical marketplaces,” Birschbach said.

The seven companies in the 2017 REach program have already raised more than $50 million in previous financing, and their valuation exceeds $350 million.

About Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected]

RealtyBizNews: Real Estate Marketing & Beyond