Real Estate Marketing & Beyond
CurbCall has recently been acquired by Stephanie Sullivan who is a long time serial entrepreneur in the mobile high-tech and real estate space. Sullivan bought CurbCall from its founder and CEO Seth Siegler.
With Sullivan as CEO and Siegler as CTO, the company is expanding its product capabilities in order to be able to offer real estate agents and real estate brokerages a real-time lead routing system. This will be significantly faster and less expensive than other offerings.
Commenting on the introduction of new products, Sullivan said “As a former head of my own real estate brokerage, I am intimately aware of the problems with the way real estate leads are currently routed. Leads are often delivered hours or even a whole day after they come in, with little to no vetting despite claims to the contrary, and providers charge a high cost per lead or even a percentage of the transaction. Inspired by the Uber model, I saw that we could use technology to connect buyers and agents instantly.”
CurbCall is launching three new products. ShowingIQ will instantly collect homebuyers wishing for real estate showings or info to available agents in real time. SafetyIQ is a smart phone app that makes showings safer for agents by automatically sending alerts when the showing begins, panic button pressed or leading a defined safety radius. SafeShowingIQ combines the functionality of both these apps into one. These apps will be available on both iPhones and android phones and in addition ShowingIQ will provide API (Application Programming Interface) functionality to allow for custom integrations with such websites or with real estate brokerages.
Siegler, CTO of CurbCall said “From the beginning, CurbCall worked to instantly deliver showing results to available agents so that prospective homebuyers didn’t have to wait for a call back and CurbCall enabled agents could move on a lead first. But our reach was always limited based on our available resources and having to educate consumers about our app. With a brand-new API that brings CurbCall to already existing home search apps and websites, we can easily plug our functionality into existing channels.”
Sullivan pointed out that “Over 90% of homebuyers no such online. We have to similarly revolutionize the way leads are routed. Evidence exists that agents are ready. In a survey of over 200 real estate agents conducted by CurbCall, 99.5% reported owning a smart phone, 98% were interest in the ShowingIQ app and 85% interested in the SafetyIQ app. While the acquisition has only just been completed, the company is already in talks with a number of leading national brokerages and search sites.”
More information is available on the company’s website, curbcall.com.
