Real Estate Marketing & Beyond
Social media for realtors has its perks, but it's not the only way to create a digital footprint.
Take a look at these four online advertisement outlets that have nothing to do with social media:
If you don't have a blog for your agency, you should highly consider starting one. Blogs are one of the easiest ways to increase your website traffic, search rankings, and reputation.
You can optimize your blog articles for search engines so that you appear higher in user searches. Including keywords, such as the specific areas you serve, neighborhoods, and other terms your audience uses to search for your services can help put you in front of the right people at the right time.
Blogging is also one of the most cost-effective forms of digital marketing. If you're not comfortable in your own writing abilities or don't know how to optimize your posts for search engines, consider outsourcing your blogging to a freelance writer or content marketing company.
More than three-quarters of all Internet searches happen in Google, so it only makes sense to include Google advertising in your online strategy.
Google AdWords are paid advertisements that appear at the top and bottom of search queries. When users search for a term you've bid on, they'll see your ad.
Some real estate agencies bid on competitors' names and keywords, in a strategy called 'conquesting.' This means when someone searches for your competitor, your ad will appear in the search results. This can be an effective way to draw attention away from your competitors in hopes they will click on your name instead.
No matter which terms you bid on, you have a couple options to budget for them: pay per impression or pay per click.
Paying per impression means you pay a flat rate per 1000 times your ad is shown. This type of marketing is usually cheaper than pay per click and you're guaranteed to appear a certain number of times.
Paying per click means you only pay when someone clicks your ad. This type of marketing is more expensive than pay-per-impression, but it can deliver better results because it only targets people who click through to your website.
Google might be the largest search engine, but that doesn't mean everyone is using it. Bing is a commonly missed advertising opportunity that shouldn't be ignored by real estate agents.
Similarly to Google AdWords, Bing shows paid advertisements in search results based on the user's query. Bing Ads only offer the pay per click option, so you're never paying for impressions that don't generate any activity.
Retargeting is a great way to put yourself back into view of those who visited your website but didn't convert. This form of marketing keeps your agency in front of website visitors to help you build recognition, trust, and top of mind awareness.
Retargeting is touted as extremely effective because of this repetitive exposure for your brand.
With so much focus on social media for real estate, it's easy to forget there are other ways to advertise your agency online. Social media advertising can easily be a full-time job in itself, so it's important you find other ways to spread the word online that are just as impactful but not nearly as time-consuming.
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