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Planning an Email Campaign? Here’s why you should use Emailing Software

By Jamie Richardson | June 28, 2019

Are you looking for a way to optimize your email marketing campaign? Do you feel like your expensive email blitz has nothing to show? If your answer is yes, you need to explore the incredible benefits of emailing software.

Email marketing is, without doubt, one of the most effective marketing technologies, and the numbers prove it. According to a report by McKinsey, email is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new customers.

A similar study says 91 percent of US adults like to receive promotional emails from companies they do business with.

Building an email marketing campaign manually is tedious, costly, and ineffective. Email marketing software automates the process. This application helps to plan, execute, and monitor your email marketing campaigns.

What Email Marketing Software does

Email marketing offers a plethora of benefits to your business. It is affordable, more effective, and boasts great ROI. Emails also allow more customer engagement, higher conversion, brand recognition, and measurable marketing.

An email campaign involved sending bulk emails to hundreds or thousands of potential leads. You have to prepare email lists, segregate your list into groups, send the emails, prepare and send newsletters, monitor the campaign, and prepare feedback.

Doing all this manually affects your productivity. This is where a good email marketing software comes into play. This application automates the manual workflow and allows real-time monitoring of your marketing campaign.

Email software does the following:

  1. Send newsletters: A newsletter is a crucial communication tool for modern businesses. Great email software like Appvizer helps design and send newsletters, suggest topics, and personalizes your emails.
  2. Direct sales: To promote your business offers
  3. Transactional emails: For leads generation
  4. Automated responses: You can use email software to provide an appropriate response to an email based on the recipient’s actions.

Benefits of Email Software

The best email software offers the following benefits to your company:

  1. Brand awareness: You can now create beautifully branded emails using ready templates. This creates a connection with the target customers.
  2. Save time and money: A good email marketing software allows you to build custom emails easily. There is a drag and drop feature to tweak templates to suit your brand.
  3. Easy targeting: You can easily segment your mailing list based on specific criteria for effective targeting.
  4. Automated emailing: You can take more control of your email campaign by scheduling mailing times, autoresponders, opting-out, reporting, and other tasks.
  5. Measurable marketing: It is important to monitor your marketing campaign. Email software makes this easy. You will get metrics such as click-through-rate, opening rates among others to determine the performance of your campaign.
  6. More effectiveness: Using the multiple software features such as A/B Testing, autoresponders, monitoring, and automation increases the chances of success for your emails.
  7. Responsive display: The best emailing tools help create a responsive email design to display on all internet devices.
  8. Custom emails: It is easy to personalize your emails using features provided on the emailing tool.

Final Thoughts

If you want to optimize your email marketing campaign, it is time to start using a reliable email marketing software. This smart technology helps to acquire customers, build brand awareness, and boost customer loyalty.

Appvizer email software helps with targeted marketing through bulk emails, newsletters, and other features. It is also a great comparison resource if you are in the market for the best email marketing software.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
  • One comment on “Planning an Email Campaign? Here’s why you should use Emailing Software”

    1. Very rightly said. Using the software reduces your efforts to 10%. Email marketing is must for every business. For you that you need to have a subscriber who is ready to subscriber to your news letter.

      To get subscriber you need to give them lucrative, so that they can give you their email id. This is the hardest part. Create your own list.

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