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Real Estate Digital Marketing and How It Can Help Build Your Brand

By Ben Shepardson | October 1, 2018

Real estate digital marketing is one of the most powerful tools at your disposal for building your brand as a real estate professional. Here's what you need to know about the benefits of this marketing strategy.

Digital Marketing is Cost-Effective and Offers Meaningful Return on Investment

If there's one thing that any real estate professional can attest to, it's the costs involved in traditional marketing efforts. Creating advertising content for television, radio, or print is both time-consuming and resource-intensive; to make matters worse these marketing methods often run the risk of a diminished return on investment. In other words, it's a lot of work for possibly very little reward.

Compared to digital marketing efforts, however, and this dynamic is shifted on its head. Digital marketing is often much more cost-effective in terms of how much in the way of your resources you need to allocate in order to create this marketing content. With less time and effort needed for this content creation, your ROI increases by a commensurate amount. In fact, digital content marketing is capable of generating three times as many leads as traditional methods, all at a more modest cost.

Real Estate Digital Marketing Taps Into the Majority of Home Buyers

When it comes to understanding how the average person looks for a new home, the statistics are telling: a remarkable 90% of home buyers use the internet during real estate searches. The same data revealed that 100% of home buyers looking at a specific property turned to the internet to gather more data on the target of their interest. In other words, the vast majority of today's home buyers are using the internet to research homes and by extension to find realtors.

This means you simply must use this same digital environment to market yourself as a real estate professional. While relying on traditional marketing methods such as print, television, and radio advertising was enough for realtors in a world before the digital age, today the focus needs to be on using the internet to grow your brand. There will always be a place for these traditional methods, but the focus today -- and for the foreseeable future -- will be on real estate digital marketing.

Digital Marketing Techniques Unlock New and Exciting Marketing Segments

Digital marketing has paved the way for a truly innovative and exciting marketing segment, one that has been a major game changer for almost every industry: social media. Social media marketing has had a tremendous impact on brand building and recognition. In fact, a full 70% of social media users that have a positive interaction or experience with a brand -- any brand -- are likely to recommend that brand to others.

Not convinced? Social media marketing's market penetration is massive. Global social media use in 2017 alone was pegged at 2.56 billion, which translates to a penetration of 34%. While it's true that your real estate business is unlikely to need such a high penetration -- most realtors deal with vastly smaller neighborhoods and territories -- real estate digital marketing tools developed for social media feature highly sophisticated targeting and segmentation to support maximum reach.



Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
  • One comment on “Real Estate Digital Marketing and How It Can Help Build Your Brand”

    1. Well done for the insightful article. It is very interesting to hear about knowing the ROI in the real estate marketing campaign. It is always very useful to know the outcome of your campaign so that you don't run into a loss. Once again thank you.

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