Real Estate Marketing & Beyond
A devotion to mobile was once considered unique but it gave people an edge over their competitors. Now the mobile lifestyle is the status quo. Clientele are also constantly on the go, juggling multiple priorities, businesses, and responsibilities. So, clients expect and require agents to have the ability to operate from anywhere.
photo credit: JD Hancock via photopin cc
Paperwork and contracts are a huge part of any real estate professional's life. Which is why apps like DocuSigned are a life-changer. Where paperwork was once the bottleneck of getting a deal closed, clients can now sign electronically from anywhere. All the time and energy once spent chasing down signatures has been eliminated, freeing agents up to go after new business.
Not everyone is 100 percent mobile yet however, but the following tips can help professionals who are still making the transition:
Use Mobile and Social to Build Your Brand and Opportunities
Fierce competition in the real estate market calls for edgy tactics. Social media channels grant instant creative freedom to power your brand by making a statement on networks such as Twitter, Facebook, and Instagram. By far the fastest and most immediate way to embrace your notoriety is to market yourself from your mobile device. Social media mobile apps create instant and endless fuel for curating your personal brand and looping your clientele into the hottest deals.
Don’t Go Back to the Office; Mobile Gets It Done Now
It’s time to shelve the desktop. I receive so many leads from instant social updates on my phone that I’ve come to believe that mobile should be the default tool for agents for announcing newly listed, recently sold, and newly reduced properties. Why wait to post pictures of new listings until you return to the office?
Keep your creativity spontaneous by showing off your success the moment it happens. No matter where you are, Twitter and Instagram are great forums for getting buyers excited about listings by highlighting unique features, promoting open houses, and creating awareness. When your clients see your success, they can envision how you will extend it to their property.
Load Up the Right Apps
I spend a lot of time researching new apps designed for real estate professionals. I’m always discovering new apps that make my life easier, and I have tried literally hundreds. Here are a few must-haves for any respectable agent:
Realtor.com, Trulia, and Zillow should definitely be on your radar. The majority of home buyers start their search online with these sites. The apps help to verse yourself on what the consumers are looking at, but they also offer great marketing tools to practitioners, allowing them to track how many views each of their listings are getting on a weekly basis.
Key Me is another great app. It saves the specifications of any key so that a locksmith can easily duplicate it. That means you no longer have to waste time hunting down spare keys or waiting for expensive locksmiths to come out to a property.
Map Measure automatically finds the distance between a listing and other location points that might be important to your clients, such as their office or the beach. Apps like this one help agents to highlight points of interest in the surrounding neighborhood for clients who may not know the area.
Mobile devices have come so far in such a short time, and the sky is the limit for what is to come from mobile technology. By focusing your practice around mobile, you can become a verb instead of a noun. Busy clients want agents who are synonymous with #action, and switching to a 100 percent digital and mobile structure is how to get there fast.
Hi Mike! Totally agree with you on the transition to mobile. I'm an agent too. We actually developed an app called GoConnect specifically for real estate agents. Hope you'll check it out.