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Reasons Why Your Home Isn’t Selling

By Allison Halliday | June 20, 2016

Every home owner hopes they will receive a reasonable offer soon after listing their home, but what should you do if this doesn’t happen? This is the question addressed by an article in

Firstly the article reassures sellers that they shouldn’t panic as apparently the average time a home spends on the market in the United States is 73 days, but this can vary quite drastically according to the area. For example property in the San Francisco metro area only spends 54 days on the market, whereas the average for Birmingham, Alabama is 144 days. It advises sellers to take a look at their local market and to find out the average time taken to sell a comparable home. If you are well within this average then there is no need to worry.


Most buyers begin to look for a property online and great photography is essential for selling a home. If you aren’t getting any viewings, it could be that your listing photographs need some help. Hiring a professional photographer could be worth the additional expense with costs ranging from $250-$500, and of course if you choose to have extras such as a video then the cost will be higher.

If your home doesn’t look good, then it could be worth thinking about having it professionally staged. Staging can help sell a home about 20% faster compared to a home that hasn’t been staged. Costs can vary considerably, but figures from the National Association of Realtors® found the median cost of home staging is $675. Once it has been staged, it’s up to you to keep clean and tidy.

Another thing to look at is the style of your home as generally a more neutral appearance can help sell a home more easily, something that is not easy to do if a home represents the current owner’s personality a little too well. Picking more neutral colors will help potential buyers imagine how it would feel to live in the property.

It’s also not a good idea to be around when the potential buyers show up, as it’s much better to let a real estate agent to the showing. If the seller is present, it can make buyers feel more self-conscious and less able to discuss their real opinion of the property with their Realtors. Be prepared to make your home available at times convenient for buyers, even if it’s less convenient for you.

Finally, the article advises that if these things don’t work, then it’s just possible the property has been priced too high.

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
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