Short-term rental management company Rentl is launching "Powered by Rentl", a new end-to-end solution that allows real estate brokerages and their agents to instantly launch short-term rental programs under their own brands.
Rentl will serve as a comprehensive backend solution, providing the necessary technology and operational infrastructure to service the brokerage’s listings. The program allows the agents to deepen their relationships with clients, gain access to new leads in the form of rental guests, and participate in a vacation rental industry that’s expected to reach $170 billion globally by 2019.
“The vacation rental market has exploded in recent years, which presents a massive and largely untapped opportunity for the single most knowledgeable real estate resource in any market – the agent,” said Co-founder and CEO Scott Drexel. “Until now, brokerages have been left with two suboptimal choices: build their vacation rental program in-house, or turn away potential clients. Powered by Rentl allows them to leverage the brand they’ve worked so hard to build, and enhance the services they provide to clients, without having to take resources away from their core business.”
Rentl leverages data and technology to drive more revenue to homeowners and a more seamless experience for the guests. The bespoke offering to real estate professionals is based on the same proprietary technology and support infrastructure that have delivered strong results over the past three years. Demand-responsive pricing technology- modeled on airline rate management methodology- and streamlined communication with local operations managers and service providers enable Rentl to deliver consistently higher revenues to vacation rental owners.
Rentl will handle all aspects of marketing and operations including a branded booking portal on the agent’s website, market-responsive pricing, multichannel marketing across the dozens of short-term rental platforms like Airbnb, HomeAway, VRBO, TripAdvisor, Booking.com, and more.
“We’ve seen disruption in the ‘for rent by owner’ section of this market and the growth of large online property managers,” said Rentl Co-founder and Chairman Austin Allison. “What we haven’t seen is a solution that empowers agents to leverage their expertise and brand to compete in this new, transformed marketplace. Powered by Rentl allows trusted real estate agents to be catalysts for this large and growing segment of the market.”