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roOomy Partners with Blue-Sketch Bringing 3D Virtual Staging Technology to Real Estate Marketplace

By Allison Halliday | July 12, 2016

Loft Inc., developer of the roOomy suite has recently announced its partnership with Blue-Sketch, a leading marketing services provider to the real estate marketplace.

This new partnership will allow Blue-Sketch to market roOomy’s 3-D technology throughout the US to real estate professionals and 3-D interactive service providers. roOomy’s patented core technology has the power to transform 2D room images into 3-D models, providing the ultimate 3-D customization experience for real estate consumers. The company has a qualified team of skilled interior designers who can virtually stage three-dimensional listing scenes with name brand furnishings and home decor products sourced from many of the nation’s top retailers. Using the company’s iPad app, these virtually staged listings can be viewed in 3-D and can be zoomed in on or manipulated to be redesigned by consumers, providing a customizable and hands-on experience.


Pieter Aarts, CEO and Co—Founder of roOomy said “roOomy’s technology not only helps consumers visualize a home’s potential, it lets them personalize the listing images with the style of furnishings and home decor that they love, allowing them to visualize in 3-D how they would live in the space.”

Purchasing a home is the largest financial decision most people will make and being unable to visualize a home’s potential is one of the biggest hurdles faced by consumers. Integrating roOomy will allow this hurdle to be addressed and Blue-Sketch will be the first company to offer this 3-D technology and virtual staging service to the 3-D photography community. This relationship will help brokers and service providers leveraging existing property photography taken with SLR or 3-D equipment, offering clients a lifelike virtual staging service at a fraction of the cost of physically stage a property. Aarts went on to say “roOomy’s interactive staging program is the ideal sales tool to help sellers’ market their properties. We are not limited to vacant properties, as we offer a virtual cleaning service to remove existing furnishings prior to staging, which provides a whole new level of personalization opportunities.”

Petra Soderling, Founder of Blue-Sketch said “roOomy’s high quality 3-D virtual staging solution is a perfect complement to our floorplan platform; offering a tremendous value-add marketing component to our 3-D photography service providers and we are positioned to support the latest advancements in 3-D mapping devices. We are thrilled with the partnership and believe roOomy’s tools and services will provide our clients with a powerful competitive advantage!”

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
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