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Signpost Joins Zillow® Tech Connect Program

By Allison Halliday | August 11, 2016

Signpost, the AI-driven CRM has just announced it has joined Zillow® Tech Connect program. This means that real estate agents affiliated with Zillow will be able to use Signpost to drive five-star reviews, new customers and loyalty.

Brad Kime, Signpost SVP of Business Development said “We are excited about the partnership we’ve developed with Zillow. The integration we’ve built from Mia, our AI-driven  CRM, to Zillow automates the process of collecting great reviews and driving new business and loyal customers back to real-estate agents.”

Statistics from Search Engine People show peer reviews have a powerful influence on purchasing decisions. More than 70% of customers will reference peer testimonials before making a purchase, while 88% of customers trust positive reviews as much as a face-to-face salesperson. These statistics are particularly important for real estate agents, as good online reviews help drive increased awareness for agent services. Given this upward trend, Signposts Mia plays a critical role in automatically generating requests for reviews, new customers and loyalty.

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John Manfred, VP of Operations at Manfred Real Estate Learning Centre has been using Signpost since last November to build his licensing schools online reviews and automate marketing around social media. He said “Partnering with Zillow in the age of millennials offers a huge benefit for each realtor to build their brand and business without having to garner the reviews and do it themselves. People are looking for houses first before they find a realtor, and are shopping realtors based on online presence. Signpost can maximize a professional online presence to drive new and repeat business in the real estate sector and capitalize on the trend of peer-to-peer trust and customer loyalty.”

Zillow Tech Connect is an expansion of the Zillow Tech Connect platform, allowing technology companies to connect their systems with Zillow to create a more seamless experience for the brokers and agents who use Zillow as a key component of their marketing efforts at no additional cost.

Signpost is headquartered in New York City with offices in Austin and Denver. It recently raised a $20 million Series C round backed by Google Ventures, Spark Capital, Georgian Partners and Open View Ventures. Signpost has more than 6000 customers using its powerful CRM and marketing automation technology. It is the first in the industry to guarantee outcomes for consumer-facing businesses.

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
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