Real Estate Marketing & Beyond
There aren't many industries that haven’t been disrupted by the development of innovative apps. Some support the system from the sidelines (think the hospitality industry), while others find a home right in the center, like the numerous apps out there that can make the life of a real estate agent that much easier.
Image credit: andrelyra via Pixabay.com
And not just agents. These tools are also useful for brokers, buyers, sellers, home owners, even investors — anyone involved in real estate. Don’t leave home (or sell one) without them!
Slide Bureau
Slide Bureau provides presentation templates that you can customize on your iPad or tablet. If you're on the lookout for a new way to do a listing presentation, you're going to love this. These templates are simply gorgeous, super interactive, and, well, fancy with a capital "F". An agent using Slide Bureau would definitely stand out from the crowd and wow any seller.
The only potential issue: Will it work with your MLS? Will you be able to pull a CMA (comparative market analysis) into the presentation and utilize your live MLS data? Slide Bureau is willing to work with you (and your MLS) to get this data, but some homework on your part will be required.
Lasso
I love the concept of Lasso. Let your consumers search on whatever site they like, from Zillow to your own website, and tag (or lasso) the properties that they like. You can also add properties to your client's corral for them to view (again, from any site). The site has a Pinterest look and feel and is pretty simple to get the hang of in just a few minutes.
Sign up as a Realtor, download the app, and share with your clients. Your clients can also share their corrals with each other, so all of their saved listings are in one place. More importantly, YOU stay at the center of the transaction, no matter which site your buyers are using to search.
COeverywhere
COeverywhere is a tool that lets you draw an area on a map and see what people are posting socially to public feeds: everything from media, tweets, events, deals, and updates from local businesses. You'll see photos, text posts, check-ins, and offers from businesses. It's a bit voyeuristic, but could be super helpful when checking out a new neighborhood for your clients or even looking into a new farming area. Keep in mind this is a public feed that is not checked for R-rated content.
House Happy
House Happy is a real estate search engine with a photo-first attitude. Even better, the only agent that shows up next to the listing is the listing agent! Crazy, right?! House Happy considers itself a next-generation real estate search portal that is highly visual, intuitive, and free. Want to post a listing you have right now? Go for it: Use the "post" button (top right) and give House Happy a whirl!
Deductr
I hate taxes as much as the next guy, but they are unavoidable. Enter the Deductr guys, and I’m feeling a little better about keeping track of all this stuff. They offer expense, time, and mileage tracking for your business. Concerned about security? According to their site, they use "bank-level 256-bit security to ensure the safety of your data, and the info is read-only. You cannot move funds around or make payments." So as long as you are committed to the process — meaning you are going to connect up your credit cards and bank accounts and actually log those expenses while you are on the go — this one is a win.
Matterport
Matterport is awesome. You really must go to their site and see this insane 3D technology. They call it "an immersive experience," and it truly is immersive. The entire room gasped when they showed off what the camera could do with your real estate listings.
Matterport sells cameras that take 3D images, and they offer cloud storage as well. The cameras are $4,500, and the storage plans vary based on size and users.
Introducing the Matterport 3D Showcase from Matterport on Vimeo.
