Real Estate Marketing & Beyond
All-in-one real estate investment firm Spider is kicking off its first project in the hotel sector. Spider will launch a differential concept in Miami Beach’s hotel market, targeting millennials with an unpretentious, yet comfortable, technology-infused offer.
That’s how Andres Goldenberg, Spider’s Principal, described the project, highlighting that the objective was to achieve a boutique look and feel at affordable prices. "We only see very high-end or low budget hotels with very standard proposals in the area," Goldenberg said. "Therefore, as developers we want to offer a trendy concept in which you can have a boutique hotel, highly comfortable but with reasonable rates."
Architectural firm Behar Font & Partners, P.A., designed the project. The hotel will occupy a 27,486-square-foot space on a 22,000 square-foot-site at 8011, 8017, 8021 and 8035 Harding Ave., and will have 44 rooms distributed throughout four floors. There will be two social areas: a spacious, open lobby conformed by three multi-functional areas equally suitable for business meetings, or enjoying a leisurely time with friends. Goldenberg said that construction time will be approximately twelve months once the city’s authorities approve all the permits required for the ground-breaking.
The design will be modern and streamlined. Transparency and glass will predominate. Its open structure is in line with the look and feel that characterizes other projects by Spider, presenting an artsy atmosphere without sacrificing functionality. At the top floor, the hotel will have a sun deck with a pool, and impressive ocean views.
The millennials-focused hotel will attract bookings primarily through Airbnb and other online sites. Since millennials greatly value exploring surrounding areas and eating out, the concept does not include a restaurant, which would increase operative costs, therefore preventing the affordability of the concept. Instead, there will be a spacious, open breakfast area, offering exclusively fresh and healthy foods.
With the hotel, Spider will further consolidate its mission of improving people’s quality of life. “We never think in terms of ‘real estate projects,’ only in terms of projects for living and enjoying,” Goldenberg said, noting also that “all projects developed by Spider are thoroughly focused on art, design, sustainability, comfort, and community integration. That’s the fundamental DNA of our company.”
