Real Estate Marketing & Beyond

Real Estate Resource, US Real Estate

Tweetin’ Your Home: the New Way to Buy and Sell Property?

By Mike Wheatley | March 16, 2011

Featured News, Real Estate Technology, Social Media

Are All Those People Really Your Friends?

By Joe Spake | February 28, 2011

Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to "like" them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.

Featured News, Real Estate Marketing

SPAM & Ham - Fine Lines of Online Marketing

By Phil Butler | February 20, 2011

Tyler Casey seems like a nice kid. Without getting too personal here, let's just say he is a young real estate professional with some drive and initiative. Case works for Jim Bishop & Associates Coldwell Banker in Pittsburg, Kansas, as well as venturing out with Casey-Bird Properties LLC, and his own Tyler Casey Realtor aspect.

Commercial Real Estate, Real Estate Investing

Canadian Real Estate Investment Way Up

By Ryan Cox | February 16, 2011

In news from Canada, the real estate market there saw a 48 percent increase in commercial investment volume in 2010, to the tune of $18.9 billion. The increase was sparked by a stronger economy and “surging investor confidence,” according to CB Richard Ellis. Toronto ended 2010 with $7.4 billion in trades, up almost 4 billion, from $3.8 billion in 2009, according to the 2010 National Investment Report released yesterday by the CBRE.

Dream Home Giveaway from Taylor Morrison Back in 2011

By Tavis J. Hampton | January 19, 2011

The dream of owning one's own home during these hard economic times has faded away for millions of Americans. 32 percent of all homes in the US are leased or rented to people and families who cannot afford to buy their own home. For the past three years Taylor Morrison has kept the dream of home ownership alive for at least three families, and this year's Dream Home Giveaway contest is maybe the most anticipated ever.

Coaching, Featured News

Filling Your "Sales Funnel" With Social Engagment

By Joe Spake | January 17, 2011

While you wait on that next family to arrive for their home tour, you may as well become an Internet engagement guru. By using the social media channels properly, real estate brokers and other professionals can optimize every lead, and more importantly every sale. Cold calls are out, social engagement is in.

Coaching, Featured News

4 Steps to Improve Your Online Presence

By Glenn Gutierrez | January 12, 2011

When a potential client "Google's" you, what will be their first impression? Does your online presence match your desired business face? Is your storefront nice enough to showcase the expertise treasures inside? Are you in a good neighborhood on the web? For Realtors there is no more important branding tool than a fantastic online footprint.

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