Real Estate Marketing & Beyond

Real Estate Technology

Matterport buys VHT Studios, adding high-end photography to its listing marketing suite

By Mike Wheatley | July 11, 2022

Survey: Despite being a seller's market, most buyers succeed without breaking a sweat

By Mike Wheatley | September 29, 2021

In the highly competitive housing market, stories abound of buyers making all-cash offers and using risky strategies such as waiving contingencies in order to make their bids stand out. But for all the anecdotes of bidding wars and frustrated buyers failing time and time again, the reality is somewhat different for the majority. Recently published […]

Real Estate Resource

How to spot bathroom problems during a virtual tour

By Mike Wheatley | October 9, 2020

Bathrooms are usually always smaller spaces within a home, and so it’s possible that home shoppers could miss some important problems while checking out a property through a virtual tour. Some problems might require further inspection, and so it’s up to real estate agents to act as their clients “in-person eyes” while searching for a […]

Real Estate Technology

Renters want virtual tours too, survey finds

By Mike Wheatley | August 17, 2020

More than 70% of renters say they would be happy to rent an apartment without seeing it in person first, if they could check it out through a 3D virtual tour. That’s according to a survey jointly commissioned by Zumper, a rental marketplace, and Matterport, which provides 3D and virtual tour services. The survey notes […]

Industry Technology, Real Estate Technology

More people are buying homes without seeing them first

By Mike Wheatley | July 22, 2020

Digital technology is rapidly going mainstream in real estate, and many home buyers are so confident in it that they’re going ahead with their purchases without seeing their new properties in person. Take the example of one anonymous European buyer, who recently splashed out a stunning $6.3 million to buy an entire island off the […]

24% of consumers embrace virtual home buying

By Mike Wheatley | April 23, 2020

Real estate professionals might be forgiven for thinking the coronavirus pandemic would hit their businesses hard, but instead, it seems that consumers are more than willing to embrace online listings, detailed photos and virtual tours of the homes they’re interested in. In fact, many are quite willing to put down an offer on a home, […]

Featured News, Real Estate Resource

How to prepare for a video home tour

By Mike Wheatley | April 22, 2020

With most Americans continuing to stay at home to try and prevent the spread of the coronavirus, real estate agents are increasingly relying on video or virtual home tours to show clients their listings. Many agents feel that these video tours can help make up for the lack of an in-person viewing, but they still […]

Industry Technology, Real Estate Technology

Redfin reports rise in offers from virtual tours only

By Mike Wheatley | April 13, 2020

With most buyers resorting to virtual tours as the only way to actually see inside a listed home during the coronavirus outbreak, one might be forgiven for thinking that home buying activity is all but dead. But in actual fact, many real estate brokerages are still doing business, with Redfin reporting that some 12% of […]

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