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The 5 Must-Have Real Estate Agent Marketing Tools

By Ben Shepardson | June 22, 2022

The best real estate agent marketing tools are the ones that will help you generate the most leads and convert the most leads into clients. There is no one-size-fits-all solution, so the best approach is to use a mix of real estate agent marketing tools that will work best for your business.

Converting leads into clients is the aim of every real estate agent, and when you're trying to figure out which real estate agent marketing ideas are effective, consider how each of these five best real estate agent marketing tools can help you reach this goal.

Why real estate agent marketing is important

Marketing serves as the primary method of communication for real estate agents to build a rapport with clients and prospects. When it comes to marketing your real estate business, making sure that people know about you is just as important as knowing them.

The best real estate agent marketing ideas set you apart from the competition among numerous real estate businesses. It is one of the most powerful tools you can use to differentiate yourself and stand out from the crowd. Without marketing, you will not attract any prospective clients.

List of the best real estate agent marketing tools

Did you know that the majority of property buyers (60%) do not visit a site before making an offer, and this trend is likely to continue because of new technology? Successful real estate agents use a wide range of real estate agent marketing tools to sell homes, and when you master the use of each one, you will be able to sell more properties more easily.

Personal website

Most real estate agencies and developments underestimate the importance of having a website. A well-designed personal website gives you an opportunity to display your properties to customers, promote new releases or updates on projects, and generate leads for your business.

To convert your personal website into the best marketing tools for real estate agent, optimize your website correctly. Your website is the only digital space that you own, so if you make it appealing to the right people, they will convert into leads and customers. Learn how to use comprehensive tools like SEMRush. It is a marketing and analytics tool that combines keyword research, Google Trends, Moz, Hootsuite and SimilarWeb in one.

Add content through blogging. It is a real estate agent lead generation strategy to draw in potential customers. build it out with quality content that answers key questions homebuyers in your area are asking. Among the tools you can use for your website are Real Geeks, Propertybase, and WordPress.

Social media tool

Social media is a great way to connect with potential clients and share your listings.  Real estate agents can use social media to open dialogues with buyers and sellers, educate them about the home-buying process, and share recommendations that establish long-term relationships.

Consistency and shareability are important for building brand awareness through social media. For example, you could use social media statuses for lead estate agent generation, showcase new business development in contract, and build trust by featuring sold properties.

According to a technology survey by the National Association of Realtors, one of the best real estate agent marketing tools that realtors use is social media (53%). Some social media management tools include Hootsuite, Buffer, and Tailwind.

Content marketing tool

Content can be a challenge, but it’s important to remember that you aren’t competing with everyone out there. You are just competing with the best of the best. Due to the increase in the availability of information and content, your potential clients are now bombarded with options. They have many sources from which to gather information about what you do and the services you offer so you must stand out.

Here are different types of content that you can make:

  • Written Content: Writing is one of the most common ways to generate content for your website. Many different types of writing can be used, including industry news, market trends, customer reviews, and property guides.
  • Video Content: For real estate agents, video is an increasingly important part of content creation. Property tours, neighborhood tours, reviews, and testimonials are all things that agents can produce to their clients' benefit. 
  • Photo and Graphic Content: Images are an important part of the content that people consume every day. You do not need a fancy camera or years of experience with photography to take great pictures; even a basic cell phone camera can take high-quality images. You can also use royalty-free images online like Unsplash where a website called The Close gets its photos 99% of the time. Other tools include Adobe Photoshop, Canva, and Kapwing.

Email marketing tool

After real estate agent lead generation, what comes next? Email marketing is a powerful real estate marketing tool to keep in touch with leads generated by the website and social media.

You may already know that homeowners sometimes hesitate to sell their homes or buy a new one because the process can be so daunting. Through email marketing, you can consistently reach out to them until they are ready. By nurturing an audience of potential customers, you can provide information and resources they may not have known they needed. When they’re ready to contact you directly, they know who you are as a trusted expert in your field. 

Some of the best marketing tools for real estate agents under email marketing are ActiveCampaign, GetResponse, and Benchmark. 

Referral marketing

In the 2021 reader survey by The Close, 83% of agents reported finding new clients through real estate referrals. Client referrals result from establishing yourself as someone who provides exceptional client service.

You can encourage clients to talk about you with their friends and family by inviting them to be a part of events that they find exciting. Share real estate market and lifestyle content online, and encourage your social connections to share it with their friends and family. Be the local expert, interview local business owners and give your recommendations for the best neighborhoods, brew pubs and dog parks.

Parkbench is a real estate marketing tool that helps you build relationships with local businesses to generate referrals. It serves as the glue between agents and business owners that helps foster long-lasting relationships.


At their core, the best real estate agent marketing tools are about creating relationships. Whether you're connecting with a new or returning client, or reaching out to potential leads, this is what it's all about. The key is to find the mix of marketing tools that will be most effective for your business model.


Brooks, B. (2021, January 28). 82% of Agents Seek to Improve Their Social Media Presence in 2021 (+ More Survey Results). The Close.

Gaddis, A. (2021, October 8). The 17 Best Real Estate Marketing Tools of 2021. Get Response.

L'Eplattenier, E. (2022, January 3). 25 Real Estate Marketing Tools Every Agent Needs for 2022 (+ Reviews & Pricing). The Close.

National Association of REALTORS® Research Group. (2021). REALTOR® Technology Survey. National Association of REALTORS®.

Ruparelia, A. (2022, June 20). 36 Best Real Estate Marketing Tools for 2022. Invideo.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
  • One comment on “The 5 Must-Have Real Estate Agent Marketing Tools”

    1. One of my friends wants to rent a home, and in order to do so, he wants to get in touch with a real estate agent. It's interesting that you said how most real estate developers and companies downplay the value of having a website. I appreciate the information on real estate agent marketing strategies, and I wish my friend luck in finding a decent home for himself soon.

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