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The future of real estate in a hi-tech world

By Mike Wheatley | April 17, 2015

Many believe that the future of real estate marketing is quite grim for real estate agents and it is quite hard to argue with that.

Future real estate

Photo Credit: h.koppdelaney via Compfight cc


The fast evolution of the Internet has made it possible for the homeowner to sell his own property. There are tutorials on how to sell the home for maximum profits and literally anyone can read them. At the same time, most real estate agents are outdated, utilizing old promotional methods. In order to survive in the future, evolution is key for the real estate agent.

Selling Properties Through The Internet

What has to be understood is that most of the properties that are available for sale or for rent are now presented online. With this in mind, it is really important to set up a really good website that’s appealing and loads quickly, with a huge focus on the property itself. There’s also a huge effect that appears thanks to the use of social networks, especially Facebook and Pinterest.

The only problem is that while you can easily use online marketing techniques to promote real estate properties, this does not actually mean that a sale will be made. A person that is interested in buying will still have to visit. Considering this, there will likely never be a disappearance of face-to-face sales techniques. Regardless, the first impact is made through the online world – with the future does moving towards an even stronger online influence.

Video Marketing Techniques

At the moment there are not many real estate agents that use video to promote their properties; this is a shame. There is nothing better than presenting a video of what you are promoting since essentially makes the sale go a lot faster. The person that is interested will get to see the home before visiting, thus making reducing the need for an extensive house tour later on. In the future, we do expect to see more videos being used by marketers in order to highlight the advantages of buying or renting a specific property.

Moving from Computers to Mobile Devices

Every single real estate agency now has to think about mobile users. There are communities where over 50 percent of all the searches done on Google are done through mobile devices. This means that you have to be 100 percent sure that your website is properly optimized for smartphones and tablets. Unfortunately, at the moment, most real estate sites are not and they actually look horrible on such devices. Remember that the number of mobile internet users will keep growing so you have to seriously consider this marketing medium.

Online Reputation Management

People will begin to be much more interested in the reputation of the real estate agent than what we’ve seen in previous years. That is completely normal and totally expected due to online searches. Make sure that you build up your personal brand as a respectable real estate agent. It will be a lot more important in the future than it is at the moment.

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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