The real estate industry is fast-paced, and you’ve to stay up-to-date with the trends. If you’re a real estate agent, it’s important to learn the latest marketing techniques and integrate them into your business strategy.
Influencer marketing on Instagram
has emerged as a powerful marketing tool over the last few years. In real estate, realtors partner with
influencers to increase brand awareness and conversions among a specific target
Real estate agents have also
turned into influencers by sharing their expertise with audiences. This attracts traffic to their websites and
helps them close more deals.
Some of the top real estate influencers
to follow on Instagram include:
Fredrik Eklund – 757k followers –
@fredrikeklundny: This Swedish realtor has leveraged social media to become one
of the leading real estate agents in NYC.
Barbara Corcoran – 200k followers —
@barbaracorcoran: If you have watched
ABC’s TV show Shark Tank, then
you have met Corcoran. She shares her story, real estate investment tips, and invests in early-stage start-ups.
Luis Iglesias – 78k followers —
@luisiglesiasrealestate: Luis is an expert in the luxury real estate market.
Ryan Serhant – 554k followers — @ryanserhant: If
you have watched Million Dollar Listing New York show, then you know
Ryan Serhant. He’s an internationally renowned real estate broker who has built
a real estate empire over the years.
Josh Altman – 298k followers – @thejoshaltman:
Josh stars in Bravo’s Million Dollar Listing Los Angeles. He’s a top
real estate agent in the Beverly Hills and Hollywood Hills luxury housing
superstar realtors rocking Instagram include Chad Carroll: @chadcarroll
(154k followers), Madison Hildebrand: @madisonmalibu (66.7k followers) and Kevin
Vaughan: @kevin.vaughan (52k followers) among others.
Tips for Influencer marketing on Instagram
The synergy between influencer
marketing and the explosion of Instagram has created the ultimate marketing
tool. More realtors now leverage influencer marketing to drive sales and grow
So, are you ready to leverage
influencer marketing for your real estate agency? Here are some tips:
Share insider knowledge: If you want to become
an influencer, you’ve to show your expertise with the audience.
Connect with other influencers: When starting as
a real estate influencer on Instagram, you need to grow credibility. One of the
easiest ways to do this is by connecting with other influencers. Reach out and
convince other influencers to work with you.
Leverage video marketing: You shouldn’t
underestimate the power of video content. A recent marketing
report says all consumer web traffic by 2020 will be video. What’s more, 84%
of consumers choose to buy something after watching a video. You can create
videos and include an influencer in them for your campaigns.
Build long term relationships: When you succeed
in working with a real estate influencer, continue nurturing the relationship
for long-term benefits.
Real estate influencer marketing
grows credibility, provides value for your audience and boosts customer acquisition.
It is also great for your SEO
campaign and gives you a wider reach on the market. Influencer marketing is an
invaluable marketing tool for your real estate agency.
Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.