The real estate industry is fast-paced, and you’ve to stay up-to-date with the trends. If you’re a real estate agent, it’s important to learn the latest marketing techniques and integrate them into your business strategy.
Influencer marketing on Instagram has emerged as a powerful marketing tool over the last few years. In real estate, realtors partner with influencers to increase brand awareness and conversions among a specific target audience.
Real estate agents have also turned into influencers by sharing their expertise with audiences. This attracts traffic to their websites and helps them close more deals.
Influencer Marketing in Numbers
A recent marketing report says influencer marketing is set to grow to a 5-10 billion dollar industry by 2020. Another report shows Google searches for influencer marketing grew 1500% over 3 years. The same report says Instagram usage grew 10x over 5 years.
The explosion of Instagram usage has made it an incredible tool for influencer marketers. 1 billion people use Instagram every month, and more than 500 million of them use the platform every day.
Top Real Estate Influencers on Instagram
Some of the top real estate influencers to follow on Instagram include:
Other top superstar realtors rocking Instagram include Chad Carroll: @chadcarroll (154k followers), Madison Hildebrand: @madisonmalibu (66.7k followers) and Kevin Vaughan: @kevin.vaughan (52k followers) among others.
Tips for Influencer marketing on Instagram
The synergy between influencer marketing and the explosion of Instagram has created the ultimate marketing tool. More realtors now leverage influencer marketing to drive sales and grow their brands.
So, are you ready to leverage influencer marketing for your real estate agency? Here are some tips:
Real estate influencer marketing grows credibility, provides value for your audience and boosts customer acquisition. It is also great for your SEO campaign and gives you a wider reach on the market. Influencer marketing is an invaluable marketing tool for your real estate agency.