Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.
Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as it reels them in.
In this article, we are going to provide some useful tips on how to make a viral real estate video that can attract more buyers and sellers for your business.
What is a Viral Real Estate Video?
Viral videos are not just amateur videos of cats doing funny things or parodies of pop songs. Actually, some of the best viral videos have been professionally produced by companies in an effort to reach their audience in a different way.
In the case of real estate, a viral video is one that creatively promotes a property, real estate company and/or Realtor by using content that draws attention and encourages viewers to want to share it with others.
You won’t find many better examples that epitomize the definition of a viral estate video than the example provided below. This is a video created by Josh Altman, a luxury real estate specialist of Hilton & Hyland, that was meant to raise money for a charity. Not only did it do that, but it quickly became viral with over 1 million views (and counting).
What Makes a Real Estate Video Go Viral?
So what did Josh accomplish in his video above that made it so viral?
Viral videos, especially in what can sometimes be a very conservative industry, need to be made up of one, or most, of the following characteristics to achieve the reach that Josh’s video has thus far.
For real estate videos to go viral they should be….
Top Tips to Help Your Video Go Viral
Unless you’re lucky enough to be in the right place at the right time with your video camera, then you’re going to need to do some hard work to create a truly viral real estate video. Here are some of our top tips to help you get there:
Primarily, a viral real estate video is intended to take a topic and add another edge to it, to reveal an amusing and fun side to the company. People are more likely to share a video if it meets the characteristics outlined above and you carry out the tips listed here.
Here is another great example of a viral real estate video – one that happens to meet a lot of the characteristics and tips outlined above: