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Twitter Advertising for Real Estate: Here are the Dos and Don’ts to remember

By Ben Shepardson | June 24, 2019

Are you looking for an easy way to revamp your real estate marketing strategy?  Would you like to integrate a new tool for better lead generation? If so, it is time to learn about Twitter real estate advertising.

Twitter is one of the most popular social media platforms. As of the end of 2018, Twitter had 321 million monthly active users.

According to Pew Research, 45% of Americans between the ages of 18 and 24 use Twitter. A recent study shows that people are 31% more likely to recall what they saw on Twitter.

If you’re in the real estate business, these numbers should interest you.

Twitter Advertising for real estate comes in handy for engaging the right audience. However, you need to know how to use it right to achieve your marketing objectives.

Leveraging Twitter Advertising

Millennials now make up the vast majority of potential home buyers. This segment of the population also dominates Twitter. Using Twitter can thus drive traffic to your real estate business.

It also helps you stay up-to-date on local events and real estate influencers. Twitter real estate marketing offers great analytics tools for increased lead generation and targeted marketing.

From lead generation, customer engagement to brand awareness, this social media network has a lot to offer.

The Dos on Twitter Real Estate Advertising

  1. Engage and keep engaging: Once you get on Twitter, you should get involved with your target audience. You do this through liking, hosting, group chats, commenting, and re-tweeting. Provide your leads with relevant insight to build relationships. 
  2. Use a content calendar:  Don’t engage randomly on Twitter. Your campaign should start with a Twitter calendar and strategy.  Your calendar shows kind of content, target audience, and frequency of engagement.
  3. Be Decisive with Calls-To-Action: Say it directly through a short and concise CTA any time you post listings.
  4. Use polls: People on Twitter love answering questions.  It’s a great way to gain market insight, customer insight, and boost engagement levels.
  5. Add a personal touch: To connect with your leads, give a face to your Twitter campaign. Show your employees at work and other behind-the-scenes activities at your real estate office.
  6. Leverage video: Video allows you to show and not to tell. You’ll get more views and likes for photos, images, and videos

The Don’ts for Twitter Real Estate Advertising

Here are some pitfalls to avoid when running your real estate Twitter campaign:

  1. Avoid generic content: If you retweet, make sure it is important content and add something about it. It must add value to your audience.
  2. Avoid abusing hashtags: Hashtags are crucial for lead generation but overdoing these turns off your potential leads.
  3. Avoid overwhelming your audience: It is easy to get carried away when sharing listings. Follow your calendar and ensure your tweets are well timed and consistent. Don’t post everything that comes your way.
  4. Avoid poor grammar: This is unprofessional and loses you potential leads
  5. Don’t ignore negative tweets: Never publicly ignore criticism. Deal with issues immediately to build customer loyalty.

Wrapping Up

Twitter advertising can revolutionize your real estate marketing strategy. It’s the best way to engage with potential leads, share new listings, and give insight on the market and much more.

Learn more on how to master Twitter marketing here.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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