Are you looking for an easy way to revamp your real estate marketing strategy? Would you like to integrate a new tool for better lead generation? If so, it is time to learn about Twitter real estate advertising.
If you’re in the real estate business, these numbers should interest
you.
Twitter Advertising for real estate comes in handy for engaging
the right audience. However, you need to know how to use it right to achieve
your marketing objectives.
Leveraging Twitter
Advertising
Millennials now make up the vast majority of potential home buyers. This segment
of the population also dominates Twitter. Using Twitter can thus drive traffic to
your real estate business.
It also helps you stay up-to-date on local events and real estate influencers.
Twitter real estate marketing offers great analytics
tools for increased lead generation and targeted marketing.
From lead generation, customer engagement to brand awareness,
this social media network has a lot to offer.
The Dos on
Twitter Real Estate Advertising
Engage
and keep engaging: Once you get on Twitter, you should get involved with your
target audience. You do this through liking, hosting, group chats, commenting, and re-tweeting. Provide your leads with
relevant insight to build relationships.
Use a
content calendar: Don’t engage randomly
on Twitter. Your campaign should start with a Twitter calendar and strategy. Your calendar shows kind of content, target
audience, and frequency of engagement.
Be
Decisive with Calls-To-Action: Say it directly through a short and concise CTA
any time you post listings.
Use polls:
People on Twitter love answering questions.
It’s a great way to gain market insight, customer insight, and boost engagement levels.
Add a
personal touch: To connect with your leads, give a face to your Twitter
campaign. Show your employees at work and other behind-the-scenes activities at
your real estate office.
Leverage
video: Video allows you to show and not to tell. You’ll get more views and likes for photos, images, and videos
The Don’ts for Twitter Real Estate Advertising
Here are some pitfalls to avoid when running your
real estate Twitter campaign:
Avoid
generic content: If you retweet, make sure it is important content and add
something about it. It must add value to your audience.
Avoid
abusing hashtags: Hashtags are crucial for lead generation but overdoing these
turns off your potential leads.
Avoid
overwhelming your audience: It is easy to get carried away when sharing
listings. Follow your calendar and ensure your tweets are well timed and
consistent. Don’t post everything that comes your way.
Avoid
poor grammar: This is unprofessional and loses you potential leads
Don’t
ignore negative tweets: Never publicly ignore criticism. Deal with issues
immediately to build customer loyalty.
Wrapping Up
Twitter advertising can revolutionize your real estate
marketing strategy. It’s the best way to engage with potential leads, share new
listings, and give insight on the market and much more.
Learn more on how to master Twitter marketing here.
Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
