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Twitter Real Estate Marketing: What You Need to Know

By Ben Shepardson | September 25, 2018

Twitter real estate marketing is an excellent strategy for anyone looking to grow the reach of their real estate business. Yet the general social media marketing strategies you might employ for other platforms like Facebook or Instagram, while helpful, might not be as ideal for Twitter because of its inherent differences. Here's what you need to know about Twitter and how to craft real estate marketing content on this popular microblogging platform.

Twitter Real Estate Marketing Has a Different Focus than Other Platforms

Social media marketing is a major component of every real estate agent's digital marketing strategy. Yet where you can routinely use Facebook, Instagram, LinkedIn, or even YouTube to generate leads, Twitter real estate marketing is best used in less direct ways. This isn't to say that you can't attempt lead generation on Twitter, but you're more likely to hit pay dirt on these other platforms than you are on Twitter. Instead, think of Twitter as one of the best and most robust market research tools you have at your disposal.

Filtering your Twitter feed for local results or those in the specific neighborhoods you focus on when it comes to your real estate business can help provide you with the kind of actionable information you need to add value to your clients. This can take the form of scrutinizing other agents in your niche, investigating what members of your community are looking for, or even information on the best Thai restaurants in your neighborhood to pass along to someone who's just moved in.

Twitter Real Estate Marketing Helps Build Your Reputation as a Local Authority

You can use Twitter to further reinforce your real estate business as a local authority on the community you serve in ways that may have a more direct impact than on other social media platforms. The trick here is to harness the way Twitter can spread information in real-time like wildfire. While in most cases this ability is represented by entertainment content going viral, the ability of the platform to spread information can be used instead to provide added value to your community.

You can accomplish this by highlighting breaking developments in your neighborhood that are relevant to homeowners. There are a myriad number of things that people living in local neighborhoods want to know, from the date of the next town festival to the reason there were 4 fire trucks and 3 ambulances blocking off traffic to the main drag yesterday.  With many local news outlets using Twitter to disseminate new stories as they occur, you can help spread these stories throughout your community by following these news outlets closely and then retweeting when and where appropriate.

Real Estate Marketing on Twitter Works Well in Conjunction with the Twitter Lists Function

Social media marketing is all about creating and curating content for your followers, either for their enjoyment or for their edification. Twitter is no different, especially since retweeting others' content is so easy. However, there are better, more streamlined ways to provide relevant content to your followers that support your goals that don't require manually retweeting everything you come across.

The key component here is the platform's Twitter Lists functionality. Creating lists by topic -- real estate trends, community news, niche topics, local events, and so on -- makes it easy to not just share this content without searching for it but also using it as a jumping-off point for your own content, such as a blog post, that you can then share in context with the original post. It's just one more reason to use Twitter real estate marketing as part of your overal digital marketing strategy.


Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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