Real Estate Marketing & Beyond
American home shoppers spend an average of 55 minutes per day viewing listed homes on real estate apps and websites via their smartphones, according to a recent study by Google.
According to John Thornton, a partner in Google’s real estate business, what with so many listings available and with sites like Zillow, Trulia and others constantly being updated, real estate hunting has become almost an addition for some.
“Customers roll over in the morning and start looking at real estate listings [on their phone],” said John Thornton, a partner in Google’s real estate business, about the study.
Indeed, a whopping 69 percent of respondents in the survey said they consider shopping for real estate to be “fun”. Even more telling is the fact that 64 percent of house hunters admit they continue searching for homes online on a regular basis even after they’ve purchased their home.
Google’s study was based on 1,000 interviews, dozens of surveys and many hours of behavioral tracking, AZ Central reported.
The study also revealed that the average consumer starts searching for a home online almost three years before the finally buy one. In addition, one in five of those searching online for homes on a regular basis are actually in the market to purchase a new property.
While that unfortunately means that four out of five hits on your listings were never really serious in the first place, Thornton believes it bodes well for the future, as people’s addiction to searching for a home makes it more likely they’ll buy one when the time is right.
He told AZ Central that he believes the pace of home sales will eventually climb due to so many people spending hours viewing real estate listings.
