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How To Use LinkedIn to Generate More Leads In Real Estate

By Chris Porter | October 12, 2017

Your success as a professional in real estate depends on the tricks you employ to generate leads which can convert into actual sales. Without leads, you cannot sell. It is for that reason that real estate professional take to Pinterest, Facebook, blogging, PPC in Google and others resort to cold calling and door knocking. Email marketing works too but, over the past few years, digital marketing, LinkedIn, in particular is gaining ground as the go-to real estate lead-generator.

LinkedIn offers a professional set up, and it is the reason why you will find some of the top accountants, tutors, marketers or  lawyers in the world.

For real estate, you are almost 100 percent assured of leads that convert into sales because LinkedIn is 277 percent more successful in lead generation than Twitter and Facebook. One of the reasons why LinkedIn works is because it is a community of people with money.

Here are some of the ways of using LinkedIn:

Step one: Have a complete and a fully optimized profile

You won’t attract the bank accounts of these possible leads with an incomplete profile. Why is this important? Well, you only get one chance to make an impression so, you should make your chance count. Generate leads and grow your LinkedIn followers automatically by leveraging LinkedIn automated messaging  from Kenencted.

Step 2 – Create Connections

Send out at least ten connections in a day. Connecting with people is important in real estate, and it is the standard operating procedure for LinkedIn. However, make sure that you aren't sending connection requests in a bulk lest the LinkedIn bot could pick it up as a spam. You can check how does a LinkedIn bot work, here. It’s only after you get connected that you can see their updates, posts and then can you send them private messages. Messaging someone on LinkedIn gives you a better chance of getting a reply than sending an email. You should start by identifying the group of people within your locality.

Your contact information should be accurate, and you should use a professional picture that shows off your good side.

Step 3 – Join and Post on LinkedIn Groups

You can get many leads from LinkedIn groups because the groups have people with similar interests. Before posting, you should always research to identify what people talk about. You can get at least 20 visitors to your post if your post interesting, relevant and unique content.

For more information on how to capture more leads from LinkedIn groups, you can take the free marketing courses that LinkedIn offers its members.

Step 4 – LinkedIn Crawling

If you have a LinkedIn profile, then you have received some notifications from LinkedIn with information about the people who’ve viewed your profile. This means that if you have about 100 people who viewed your profile in a day, these people already have your name, contact information and they know your face.

To crawl, you will require a LinkedIn tool that will carry out advanced searches on individual profiles and also check the profiles of people in different LinkedIn groups.

Final thoughts

There are many ways of increasing leads in real estate and some work better than others. So, you have to research and identify what works for you. Other than LinkedIn, you can use HOA groups, garage sales, appraisers, financial advisers, mortgage officers, and open houses to generate leads. Don’t forget to follow up.

"Chris Porteous has significant experience in the financial markets with stints at Goldman Sachs, UBS Securities and DBRS. At DBRS, Chris extensively covered the Mortgage Backed Securities market, Covered Bonds and regulatory changes involved in the real estate markets. Chris currently runs a personal Real Estate Investment Trust with over 15 properties located in South Florida."
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