Despite the popularity of digital marketing, real estate home shows and exhibitions remain among the most effective methods for showcasing your business, forging lasting relationships, and meeting with potential clients.
Getting a booth at a home exhibition gives you the opportunity to present your business to a crowd of potentially thousands. It is true, you’ll not be the only guest to the party, but here’s the good thing: Your brand will be put in front of a large crowd full of potential leads.
This isn’t like using gated content to determine whether a visitor is a potential lead or not; all of the attendees are at the home show because they have some interest in buying property, improving their homes, or venturing into real estate.
That means you’ll be surrounded by high-quality leads from all angles.
But having a booth and attending the show doesn’t guarantee success. That’s why in this post, we’ll give you some tips on how to leverage home shows to market your real estate business.
Preparing yourself ahead of time is a critical piece of the puzzle when it comes to using home shows to market your brand.
The trick is to engage yourself in activities that will give you valuable insights into what to expect on the big day, and prepare accordingly.
But how do you that?
You can search for upcoming home exhibitions in your neighborhood, then purpose to attend them to gain inspirations on how to present yourself on the big day. For example, this guide to home shows in Des Moines gives a run-down of exhibitions in the local area. There is no doubt similar events will be happening in your own city or town soon.
The internet has made it possible to find and connect with potential attendees before the event happens. Once you have verified the date for the show, invite your customers and potential leads to come to see your presentations on that particular day/week.
Let them know your booth number, and the best day/time to visit. Effective communication certainly boosts your chances of success.
You can use various channels to reach out to your audience. For instance, you can use social media to post invitations. Another great way to reach out is by sending an email to all your subscribers with an invitation card.
At the home show, leave no stone unturned when it comes to engaging your leads. Play your trump card well!
What is it you offer that sets you apart from the competition? Let those who came because of the invitations you sent out appreciate the time spent with you. If you interact with a potential lead, who is interested in your offerings, be sure to ask for their contacts.
When all is said and done, it all comes down to your follow up activities.
The average human doesn’t remember what they had for supper 3 days ago. What makes you think your leads will remember your brand 4 weeks down the line. Emailing them once in a while will remind them of you, and help to nurture a relationship that will lead to sales.
For more inspiration, check out these ideas for real estate marketing.