Real Estate Marketing & Beyond
For real estate professionals, video conferencing services are a free way to improve communications and beef up marketing. The most popular ones are Skype, Google Hangouts, and FaceTime, but practitioners can also use a smartphone to record video footage and forward to clients in a text or e-mail.
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Either way, video chat has many advantages, including allowing you to meet with remote buyers, create personalized virtual tours or gather testimonials from your clients. The format can help build rapport with a client outside of your geographic vicinity, even outside of the country.
1. To meet with remote clients: Working with clients in another county…or country? We promise that you’ll enjoy video chatting with them more than emailing—and so will they. It’s a great way to establish rapport, answer their questions without ambiguity and conduct a little show and tell. They can meet your assistants, see your office environment, and more. You can also visually walk them through the buying and selling process.
2. To schedule personalized virtual tours: If you have buyers with tricky schedules or those who just want to see a certain part of a particular home again, use a video chat service or record footage on your phone as you walk through a listing. It’s the perfect personalized virtual tour. You can zoom in on the features they care about and address their specific concerns.
3. To collect (and share) testimonials: Video recording features on your smartphone or tablet are an easy way to capture client testimonials. With this on-the-go capability, you don’t have to coordinate a complicated live action shoot or put too much pressure on your buyers or sellers. Just press record, ask them what they liked about buying or selling a house with you, and you’re on your way.
Sharing these little snippets on your agent website and social media channels is a breeze.
